SWAAHA

: Social Media Manager

Key Responsibilities

- Launch and manage the Swaaha Instagram and social media presence.
- Own the social media calendar, including planning, scheduling and publishing content. • Develop monthly and weekly content plans aligned with launches, campaigns and commercial priorities. • Create social-first content including Reels, Stories, static posts, carousels and other platform-native formats.
- Develop creative concepts and produce/edit content using existing brand assets as well as creating new social content where required.
- Write engaging, brand-appropriate captions and social copy.
- Maintain a calendar of important Indian holidays, festivals, cultural moments, fashion moments and relevant social dates.
- Proactively suggest content and promotional opportunities around key moments such as Diwali, Raksha Bandhan, wedding season, Valentine's Day and other relevant occasions.
- Build promotional and campaign calendars to support product launches, gifting moments and key trading periods.
- Identify social trends, sounds, formats and conversations that Swaaha can participate in without losing the brand's identity.
- Help shape and evolve Swaaha's brand identity on social while keeping it consistent across every channel.
- Monitor social performance and use insights to continually improve content.
- Track key metrics including reach, engagement, follower growth, video performance, traffic and conversions.
- Monitor competitors and emerging jewellery, fashion and lifestyle brands in India. • Support influencer and creator initiatives where required.
- Work closely with the wider creative, ecommerce and marketing teams around launches and campaigns.
- Build a strong, engaged Swaaha community and respond appropriately to comments, messages and conversations.

Paid Social / Meta Ads

Experience with Meta Ads Manager would be a strong advantage. Ideally, you will be comfortable:





- Setting up and launching Meta campaigns across Instagram and Facebook.
- Creating and testing paid social creatives.
- Building prospecting and retargeting campaigns.
- Testing different audiences, creative formats and messaging.
- Monitoring campaign performance and identifying opportunities to improve results.
- Understanding core performance metrics such as CPM, CTR, CPC, CPA and ROAS.

This does not need to be your primary specialism, but the ability to independently launch and manage initial Meta campaigns for Swaaha would be highly valuable.

What We're Looking For

- Previous experience managing social media for a fashion, jewellery, beauty, lifestyle or consumer brand.
- Strong understanding of Instagram, Reels and current social content formats. • Excellent visual judgement and a strong eye for branding.
- Ability to create content rather than relying entirely on a separate creative team. • Confident with tools such as Canva, CapCut, Adobe Creative Suite or similar editing platforms. • Strong copywriting skills and an understanding of how tone should change between a Reel, Story, product launch and promotional campaign.
- A strong understanding of Indian culture, festivals, consumer behaviour and social media trends. • Highly organised and comfortable owning a content calendar independently.
- Commercially minded: able to think beyond engagement and understand how social can support product discovery and sales.
- Proactive and full of ideas rather than waiting for a brief for every piece of content. • Comfortable working with a quick-moving brand where ideas can move quickly from concept to execution.

Nice to Have

- Experience launching a new brand or social media account from scratch.
- Jewellery, fashion or beauty industry experience.
- Meta Ads Manager experience.
- Influencer and creator marketing experience.
- Experience organising social shoots or creating UGC-style content.
- Familiarity with Shopify and ecommerce brands.
- Understanding of the Indian premium fashion and jewellery consumer.

📌 Social Media Manager (Mumbai)
🏢 Schbang
📍 Mumbai