ocial Media Manager – B2B & B2C

Experience: 5+ Years

About the Role

We are looking for a creative and results-driven Social Media Manager with strong experience in managing both B2B and B2C social media channels . The ideal candidate should be able to develop social media strategies, create engaging content, manage campaigns, and analyse performance across multiple platforms.

Key Responsibilities

- Develop and execute social media strategies for both B2B and B2C audiences.
- Manage social media platforms including LinkedIn, Instagram, Facebook, X and YouTube .
- Create and manage engaging content including posts, reels, videos, carousels, blogs and other digital assets.
- Build and maintain the company's social media calendar and content pipeline.
- Develop content aligned with brand objectives, campaigns and business goals.
- Manage LinkedIn presence and build strong B2B engagement and brand visibility.
- Plan and execute B2C campaigns to increase reach, engagement and customer acquisition.
- Collaborate with marketing, design, sales and other internal teams to develop relevant content.
- Monitor social media trends, competitor activities and industry developments.
- Track and analyse key metrics such as reach, engagement, impressions, followers, leads and conversions.
- Prepare regular social media performance reports and provide actionable insights.




- Manage paid social media campaigns and coordinate with performance marketing teams where required.
- Respond to comments, messages and audience interactions while maintaining the brand tone.
- Coordinate with external agencies, influencers, creators and vendors when required.
- Ensure consistent brand messaging and visual identity across all social media platforms.

Required Skills
- 3–6 years of experience in Social Media Management / Digital Marketing .
- Proven experience handling both B2B and B2C social media marketing .
- Strong hands-on experience with LinkedIn, Instagram, Facebook and YouTube .
- Excellent content writing and communication skills.
- Strong understanding of social media trends, algorithms and audience engagement.
- Experience with social media analytics and reporting tools.
- Basic understanding of paid social media campaigns and performance metrics.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Creative mindset with strong attention to detail.

Good to Have
- Experience in a technology, SaaS, startup or B2B workplace .
- Experience with LinkedIn lead generation and B2B audience building.
- Basic knowledge of Canva, Photoshop or other content creation tools.
- Experience working with influencers/creators and social media agencies.
- Knowledge of SEO and content marketing.

📌 Social Media Manager (Chennai)
🏢 S2Integrators
📍 Chennai