About the Job

Social Media Manager

Location: Kochi

Company: Pixpil Design, PXPL

Job Summary

PXPL is a Brand Experience (BX)® studio working across branding, packaging and design systems that live in the real world. We’re looking for a Social Media Manager who can turn brand strategy into engaging content and build a consistent presence across social platforms.

The ideal candidate understands content planning, copywriting, community management and performance tracking. You should be comfortable managing multiple brand accounts and working with strategists, designers and content creators to bring ideas to life.

Responsibilities

- Develop social media strategies and content calendars aligned with each brand’s positioning, audience and business goals

- Manage content, scheduling and posting across Instagram, Facebook, LinkedIn, X, Threads, YouTube, Reddit, Pinterest, Snapchat, TikTok, WhatsApp Channels and Google Business Profile, as relevant to each brand and market

- Write captions, reel scripts, ad copy and platform-specific content that reflect each brand’s tone of voice

- Collaborate with designers, videographers and marketing teams to create content for campaigns, product launches, events and promotions

- Plan, launch and optimise paid campaigns through Meta Ads, Google Ads, LinkedIn Ads and other relevant advertising platforms

- Manage advertising budgets, audience targeting, retargeting and A/B testing to improve campaign performance

- Coordinate content approvals and maintain accuracy, visual consistency and timely publishing across accounts

- Manage comments, messages and community interactions, coordinating with client or sales teams on enquiries

- Track organic and paid performance, including engagement, audience growth, leads, conversions and cost per lead,



and prepare reports with clear recommendations

- Stay updated on platform changes, advertising tools, content formats and relevant trends

- Identify and shortlist influencers and content creators across global markets, with a primary focus on the USA, based on brand fit, audience relevance and engagement quality

- Manage influencer outreach, build relationships and coordinate collaborations, including content briefs, deliverables and timelines

- Work with influencers to produce content that reflects the brand’s identity and messaging, coordinating publication across creator channels and distribution across the brand’s social media platforms

- Track influencer campaign performance and maintain a network of creators for ongoing brand collaborations

Qualifications

- Bachelor’s degree in Marketing, Communications, Media or a related field

- 2–3 years of experience managing social media in an agency, studio or brand environment, or a robust freelance track record

- Strong copywriting skills and the ability to adapt tone across brands

- Understanding of major social platforms, content formats and audience behaviour

- Familiarity with social media scheduling, publishing and analytics tools

- Strong organisation and communication skills, with the ability to manage multiple accounts and deadlines

- Examples of social accounts, content or campaigns you’ve managed, with results where available

Salary ₹40,000–₹50,000 take-home per month

Based on skills and quality of work.

Why Pixpil

- Work on strategy-led brand projects across industries
- Collaborate closely with brand strategists, designers and content creators
- Be part of a studio that values clarity, craft and thoughtful communication
- Grow through hands-on experience in content planning, campaign execution and performance analysis

📌 Social Media Manager (Kochi)
🏢 Pixpil
📍 Kochi