We are hiring a Full-Stack Social Media Manager who can own the entire social media function end-to-end from strategy and positioning to content creation, distribution, analytics, brand building, and reputation management.

This is not a coordination or posting role. You will operate as a social growth engine for the business.

You will be responsible for:

- Defining what we say
- Creating how we say it (copy + visuals + video)
- Deciding where and when we say it
- Ensuring it drives measurable business impact

You must be comfortable working across strategy, copywriting, design, video, AI tools, collaborations, and brand PR without depending heavily on external teams. If you cannot think, create, execute, and optimize independently, this role is not for you.

Key Responsibilities

1. Social Media Strategy & Positioning

- Own and define the social media strategy aligned with business goals.
- Build clear content pillars across:

- Corporate training
- AI & skills intelligence
- Leadership & workforce transformation
- Certifications & career growth
- Develop platform-specific strategies (LinkedIn-first, with Meta and others as support).
- Identify growth levers: formats, distribution tactics, collaborations, and content angles.

2. Full-Stack Content Creation (Core Expectation)

- Create end-to-end content independently:
- Write copy (hooks, captions, scripts)
- Design creatives (carousels, posts, banners)
- Edit short-form videos (reels, clips, explainers)
- Convert long-form content (blogs, webinars, reports) into high-performing social assets.
- Ensure content is platform-native, not repurposed lazily.
- Maintain robust visual and narrative consistency across all posts.

3. Campaign Execution & Growth

- Plan and execute campaigns across:

- Lead generation

- Product/program launches





- Thought leadership

- Webinars and events
- Own the content calendar (monthly + quarterly).
- Drive growth through experimentation (formats, hooks, distribution timing).

4. High-Impact Copywriting

- Write sharp, scroll-stopping hooks and authority-driven content.

- Develop

- Founder/leadership posts
- Insight-led threads
- Contrarian and opinion-based content
- Ensure every piece of content has a clear intent (engagement, leads, authority, or reach).

5. Visual Design & Video Ownership

- Design high-quality social creatives independently.

- Create

- Carousels

- Static posts

- Infographics
- Short-form videos

- Ensure

- Strong branding

- Clean layouts
- Platform optimization (ratios, readability, thumb-stopping visuals)

6. AI-First Content Execution

- Use AI tools for:

- Idea generation

- Content acceleration

- Repurposing

- Trend analysis
- Build faster workflows without compromising content quality.
- Stay ahead of AI-driven content trends and formats.

7. Creator, Influencer & Distribution Strategy

- Identify and collaborate with:

- Industry creators

- Trainers

- Subject matter experts
- Build distribution loops, not just content.
- Drive amplification through partnerships and community reach.

8. Brand PR & Reputation Management

- Strengthen brand perception through consistent messaging.
- Identify PR opportunities and external visibility moments.

- Manage





- Comments

- DMs

- Public interactions
- Monitor sentiment and proactively handle reputation risks.

9. Analytics & Performance Optimization

- Track performance across:

- Engagement

- Reach

- Follower growth

- Leads generated
- Build insight-driven reports (not vanity metrics).

- Continuously refine

- Content strategy

- Posting patterns

- Creative formats

Required Skills & Competencies Must-Have (Non-Negotiable)

- Strong copywriting + hook writing
- Ability to design social media creatives independently
- Basic to intermediate video editing skills
- Deep understanding of LinkedIn and Meta algorithms
- Experience in content strategy and campaign execution
- Comfortable using AI tools for content workflows

Advanced Capabilities

- Creator/influencer collaboration experience
- Strong sense of branding and storytelling
- Ability to spot trends early and act fast
- Community and reputation management skills
- Cross-functional coordination and stakeholder handling

Experience Requirements

- 3-5 years in social media management (brand or agency)

- Proven track record of

- Growing social presence

- Driving engagement
- Generating business outcomes (not just impressions)

- Strong portfolio showing
- Copy + creatives + campaigns
- Experience in B2B or corporate training space is a strong advantage

Who This Role Is For

- Someone who can execute without hand-holding
- Someone who thinks like a brand builder, not a content poster
- Someone who is AI-forward, fast, and output-driven

Who This Role Is NOT For

- People who only schedule posts
- People dependent on designers for every asset
- People who focus only on vanity metrics
- People who cannot create content independently

📌 Social Media Manager (Bengaluru)
🏢 Edstellar Solutions
📍 Bengaluru