Experience: 2 to 4 years

Location: Mumbai (On-site only) - Kurla - Kanakia Zillion

Department: Marketing

Reports to: Marketing Lead

About the brand

VRO is India’s 1st Curated marketplace designed especially for men. VRO offers a diverse product categories to its users which includes: Fashion & Lifestyle, Grooming, Health & Nutrition, Tech & VRO Lux.

VRO is designed around how men actually live, shop, and make decisions. A brand rooted in culture, individuality & intentionally rejects aspirational perfection & loud masculinity. It speaks like a trusted friend who makes things easier, smarter, and more relevant to everyday men navigating work, fitness, grooming, style, and well LIFE >>>.

Role Overview

This role is for someone who can take an idea from planning to execution to performance .

You’ll work closely with the Marketing Lead to own VRO’s content planning, publishing, digital marketing, distribution, and reporting across platforms.

This is not just a social media role — it’s about making sure the right content gets out, gets seen, and gets better.

What You’ll Do

1. Content Strategy & Planning

- Own platform-wise content strategy across Instagram, YouTube, LinkedIn, X, etc.
- Translate ideas into structured content plans.

2. Content Calendar & Publishing

- Create and manage VRO’s content calendar.
- Ensure timely publishing and platform consistency.

3. Asset & Content Management

- Manage content and marketing assets across platforms.
- Ensure assets are properly organised and accessible.

4. Digital Marketing & Distribution

- Execute Meta and Google Ads campaigns across targeting, budgeting,



copy, and distribution.
- Support SEO and organic discovery initiatives.
- Own WhatsApp marketing and email marketing execution after the transition period.

5. Reporting & Analytics

- Own weekly and monthly marketing reports.
- Track social and digital performance and share actionable insights.

What We’re Looking For

- Strong understanding of social media, especially Instagram and YouTube.
- Hands-on understanding of Meta Ads and Google Ads.
- Organised, reliable, and execution-focused.
- Comfortable working with content, digital marketing and analytics.
- Valuable cultural judgement — knows what fits and what doesn’t.
- Clear communication and stakeholder coordination skills.

Bonus (Not Mandatory)

- Experience with SEO, WhatsApp marketing or email marketing.
- Prior experience in lifestyle, fashion, ecommerce or culture-led brands.
- Familiarity with Shopify, GA4 or other analytics tools.

Tools You Might Use Instagram, YouTube, Meta Ads Manager, Google Ads, GA4, Shopify, Notion, Google Sheets, WhatsApp and basic analytics tools.

Why Join VRO

- Exposure to brand-building from Day 0.
- Work directly with founders and marketing leadership.
- Learn how modern brands, creators, platforms and digital marketing come together.
- Long-term growth with the brand.

VRO is built for people who:
- Care about taste and judgement.
- Prefer clarity over chaos.
- Want to build something meaningful, not just post content.

If this sounds like your pace and mindset - we’d love to meet you! Get noticed faster.

Send your resume & portfolio to : [email protected]

📌 Social Media Manager & Digital Marketer (Kurla)
🏢 VRO
📍 Kurla