: Social Media Manager & Content Creator (D2C)Job Title: Social Media Manager & Content Creator (D2C)

Location: Mohali, Punjab

Availability: Immediate Joiner Preferred

Employment Type: Full-Time, Work from Office

Role Summary

We are looking for a highly creative and data-driven Social Media Manager & Content Creator to scale the digital presence of our Direct-to-Consumer (D2C) nutraceutical and sports nutrition brands. You will be responsible for end-to-end social media management, from conceptualizing and shooting engaging content to analyzing performance metrics. The ideal candidate understands the aesthetics of the fitness and wellness industry, knows how to drive traffic to e-commerce platforms (like Shopify), and creates content that not only builds community but also converts.

Key Responsibilities1. Content Creation & Production

- Conceptualize, shoot, and edit high-quality visual content, including Instagram Reels, YouTube Shorts, product photography, and carousel posts tailored to the sports nutrition and wellness audience.
- Write compelling, conversion-optimized copy and captions that align with the brand voice and target demographics.
- Design engaging graphics and marketing assets for social media and website use (experience with Canva, Photoshop, or Illustrator is required).

2. Social Media Strategy & Management

- Develop and execute a comprehensive social media calendar across platforms (Instagram, Facebook, YouTube, LinkedIn) for multiple brand portfolios.
- Plan and execute digital campaigns around new product launches, seasonal sales, and brand awareness initiatives.
- Track and capitalize on trending audio,



visual formats, and fitness/health trends to maximize organic reach and virality.

3. D2C Growth & Performance Alignment

- Work closely with the digital marketing team to ensure organic content aligns with paid performance marketing goals (supporting metrics like CTR, ROAS, and TACoS).
- Create customized visual assets and video hooks specifically designed for Meta Ads and WhatsApp conversational marketing campaigns.
- Drive targeted organic traffic to our Shopify storefronts and optimize the customer journey from social discovery to checkout.

4. Community Engagement

- Actively manage and grow our online community by responding to comments, DMs, and mentions in a timely and on-brand manner.
- Run interactive stories, polls, and Q&A; sessions to foster a strong, loyal customer base.

Qualifications & Experience
- Education: Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.
- Experience Required: 2 to 5 years of proven experience in social media management and content creation, specifically for D2C brands, e-commerce, or the fitness/health industry.
- Portfolio Requirements: Must have a solid portfolio showcasing video editing skills (CapCut, Premiere Pro), graphic design,



and successful social media campaigns.

Required Skills
- Content Tools: Proficiency in video editing software and graphic design tools.
- D2C Understanding: Knowledge of e-commerce ecosystems, Shopify integrations, and how social content impacts conversion funnels.
- Creativity & Aesthetics: A strong visual eye and deep understanding of fitness, sports, and wellness aesthetics.
- Analytics: Ability to analyze social media insights (reach, engagement rate, click-throughs) and pivot strategies based on data.

Working Hours & Benefits
- Schedule: Monday to Saturday (8 working hours per day).
- Benefits: Casual Leave (CL), Sick Leave (SL), and Earned Leave (EL) benefits provided.

How to ApplyPlease apply only if you genuinely believe your profile matches the mentioned requirements and you are seriously interested in the position. To apply, please send the following details to our HR team on WhatsApp at +91 90567 85212:

- Your current location

- Total relevant experience

- Current salary (CTC)

- Expected salary
- Notice period / Joining availability
- Preferred time for a call or office visit/interview
- LinkedIn Link (MANDATORY: Applications without a valid LinkedIn profile link will be strictly rejected)

Job Type: Full-time Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits

- Health insurance

Experience:
- Social media management: 3 years (Preferred)
- Social media marketing: 3 years (Preferred)
- Content creation: 3 years (Preferred)
- influencer marketer: 3 years (Preferred)

Work Location: In person

📌 Social Media Manager & Content CreatorC (Sahibzada Ajit Singh Nagar)
🏢 Nutrition Shoppe
📍 Sahibzada Ajit Singh Nagar