Role & responsibilities

. Influencer Marketing

- Own influencer marketing activities end-to-end, from identifying suitable influencers and creators through to campaign completion.
- Research, identify and build a database of relevant influencers across key GCC and international markets.
- Evaluate influencers based on audience, engagement, content quality, brand fit and campaign objectives.
- Conduct influencer outreach, establish relationships and manage ongoing communication.
- Negotiate rates, deliverables, timelines and campaign terms with influencers.
- Develop clear influencer briefs, guidelines and campaign requirements in coordination with the marketing team.
- Coordinate agreements/contracts and ensure all required documentation is completed.
- Manage influencer campaigns from briefing through to content submission, approvals and final delivery.
- Follow up with influencers to ensure content and agreed deliverables are completed on time and according to brief.
- Coordinate internally for product/gifting requirements and ensure influencers receive the necessary products and materials.
- Coordinate and monitor influencer payments, ensuring invoices, approvals and payment requirements are completed and followed up.
- Maintain accurate records of influencer collaborations, agreements, deliverables, costs and payments.
- Track and report on influencer campaign performance, including reach, engagement, content performance and other relevant KPIs.
- Identify opportunities to develop long-term relationships and ambassador partnerships with high-performing influencers.

2. Social Media & Account Management

- Manage the day-to-day operations of multiple social media accounts across the companys portfolio of brands and company accounts.




- Schedule and publish content according to the approved content calendars and posting plans.
- Ensure all content is posted accurately, consistently and on schedule across relevant platforms.
- Monitor social media accounts, including comments, mentions, tags, DMs and customer enquiries.
- Respond to comments, messages and questions in a timely, professional and brand-appropriate manner.
- Escalate customer service issues, complaints or sensitive queries to the relevant internal team when required.
- Monitor account activity and identify relevant trends, conversations and opportunities for engagement.
- Maintain consistent brand voice and presentation across all managed social media accounts.
- Monitor basic social media performance and engagement and provide regular updates/reports to the Marketing Strategy Manager.
- Support the Content & Brand Marketing Specialist with the execution of social media campaigns, launches, events, and other marketing initiatives.

3. Team Coordination

- Work closely with the Marketing Strategy Manager and Content & Brand Marketing Specialist to ensure alignment between marketing strategy, content, social media and influencer activities.
- Maintain organized trackers for influencers, campaigns, content deliverables, payments and social media activity.




- Support the wider marketing team with campaign coordination and other digital marketing initiatives as required.

4. Other

- Research and identify relevant communities, parenting groups, event organizers, and other potential partners for brand activations.
- Support the Marketing Strategy Manager and wider marketing team with ad hoc marketing tasks, projects, and assignments based on business needs and priorities.

Preferred candidate profile

- Bachelors degree in Marketing, Communications, Digital Marketing, Media, PR or a related field.
- 1-3 years of relevant experience in influencer marketing, social media management, digital marketing or a similar role.
- Proven experience managing influencer campaigns end-to-end, including sourcing, outreach, negotiation, briefing, coordination, deliverables, agreements and payments.
- Solid knowledge of social media platforms, particularly Instagram, Facebook, LinkedIn with hands-on experience managing brand/business accounts.
- Excellent communication, negotiation and relationship-management skills, with the ability to build strong relationships with influencers and external partners.
- Highly organized, detail-oriented and able to manage multiple brands, campaigns, influencers and deadlines simultaneously.
- Proficiency in relevant social media management, analytics, influencer marketing and digital productivity tools.
- Comfortable working with teams, influencers and partners across different markets and time zones, particularly the GCC.
- Experience in retail, consumer goods, lifestyle, beauty, FMCG or mother & baby is an advantage.
- Familiarity with digital marketing and AI tools is an added advantage.

📌 Social Media & Influencer Marketing Executive (Bengaluru)
🏢 E-centric Consultancy Services
📍 Bengaluru