Key Responsibilities

- Plan, create, schedule, and publish engaging content across social media platforms including Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

- Develop and maintain monthly social media content calendars aligned with marketing objectives.

- Coordinate with graphic designers, video editors, and content writers to ensure timely delivery of creatives.

- Write compelling captions, blogs, and social media copy optimized for audience engagement.

- Monitor social media trends, industry updates, and competitor activities to recommend creative content ideas.

- Manage day-to-day social media activities, including community engagement, responding to comments and messages, and audience interaction.

- Track campaign performance and prepare weekly/monthly analytics reports with actionable insights.

- Collaborate with the marketing team for product launches, branding campaigns, events, and promotional activities.

- Ensure brand consistency across all digital communication channels.

- Utilize AI-powered tools such as ChatGPT, Gemini, and other content creation platforms to improve productivity and content quality.

Required Skills





- 1–2 years of experience in Social Media Management or Digital Marketing.

- Strong understanding of Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

- Experience in creating and managing content calendars.

- Excellent content writing, copywriting, and blogging skills.

- Knowledge of social media analytics and reporting tools.

- Basic understanding of SEO and digital marketing concepts.

- Familiarity with Canva and Microsoft Office/Google Workspace.

- Strong communication, organizational, and time-management skills.

- Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, English, or a related field.

- Experience working with AI-powered content tools is an added advantage.

- Creative mindset with strong attention to detail.

- Ability to work independently as well as collaboratively in a fast-paced environment.

INTERESTED CANDIDATES CAN SHARE THEIR CV AT (phone hidden) / [email protected]

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Executive (Kolkata)
🏢 Saburi Ply
📍 Kolkata