Social Media Executive

Location: Surat, Gujarat

Employment Type: Full-time

Experience Required: 2-3 years

Position Overview

We are looking for a Social Media Executive to own the day-to-day running of our social media presence. The role covers content planning and publishing, coordination of shoots and editing, social media calendar, and paid campaigns across other platforms.

We are less interested in years of experience than in whether you actually understand social media as it works today — what formats are performing, what hooks stop a scroll, and why some content travels while similar content does not. We are looking for someone to take broad ownership, fast turnarounds, and visible results.

This role is open to freshers and interns with the right instincts and a portfolio to back it up.

Key Responsibilities

Content & Social Media Management

- Plan, create and publish content across Instagram, LinkedIn, YouTube and other relevant platforms
- Maintain and run the monthly content calendar, ensuring consistent posting without gaps
- Write captions, hooks and copy that suit each platform rather than reposting the same text everywhere
- Adapt content into platform-native formats — reels, carousels, stories, shorts and static posts
- Maintain a consistent brand voice and visual identity across all channels

Trends, Hooks & Ideation

- Track current trends, audio, formats and content patterns, and identify what is worth adopting for the brand
- Develop strong hooks and opening frames that hold attention in the first few seconds
- Bring fresh content ideas to the team regularly,



with a clear view on why each idea will work
- Monitor competitor and category accounts, and benchmark our content against them
- Move quickly on time-sensitive trends while they are still relevant

Shoot & Editing Coordination

- Coordinate end to end for content shoots — planning, scheduling, scripting, shot lists, props and on-day support
- Work with videographers, photographers, editors and designers to get content delivered on time and to brief
- Prepare clear creative briefs and reference material so the output does not need repeated rework
- Review edits, share structured feedback and manage revision rounds through to final approval
- Maintain an organised library of raw footage, final assets and approved creatives

Community Management & Automation

- Manage comments, direct messages and inbound queries across platforms, and respond in a timely and on-brand manner
- Route genuine leads and enquiries to the relevant internal team without delay
- Set up and manage DM and comment automation flows, keyword triggers and auto-replies (strong plus)
- Explore and recommend tools that reduce manual effort in publishing, scheduling and community management

Reporting

- Track key metrics including reach, engagement, follower growth, saves,



shares and leads generated
- Prepare monthly performance reports with observations on what worked and what did not
- Use performance data to shape the next month's content plan

Required Skills

- Robust, current understanding of social media platforms — particularly Instagram.
- Genuine command of content trends, formats and hooks, demonstrated through work you can show us
- Good writing ability in English, with a feel for tone and platform-appropriate copy
- Comfort coordinating with creative teams and managing timelines
- Organised, responsive and able to handle multiple deliverables at once
- Willingness to learn quickly and take feedback
- A portfolio, handle or sample work — personal projects, freelance work, college or internship output all count

Good to Have

- Prior experience at a social media agency, however brief
- Working knowledge of DM and comment automation tools (ManyChat or similar)
- Hands-on experience running paid campaigns on LinkedIn or Meta
- Basic editing or design ability — Canva, CapCut, Premiere Pro or Photoshop
- On-camera comfort or experience appearing in content

Key Performance Indicators

- Consistency and timeliness of posting against the content calendar
- Growth in reach, engagement and followers across platforms
- Quality and originality of content ideas brought to the team
- Turnaround time on shoots, edits and approvals
- Leads and enquiries generated through organic content and LinkedIn campaigns
- Response time on comments and direct messages

📌 Social Media Executive (Surat)
🏢 UniSouk
📍 Surat