The Opportunity

Squared Circle Ecom Pvt. Ltd. is looking for a Social Media & Content Executive with strong hands-on experience in social media management, content writing and digital content creation.

The ideal candidate should be creative, digitally savvy and comfortable managing social media for multiple brands across platforms including Instagram, Facebook, LinkedIn, Youtube and TikTok .

The role requires someone who can think beyond simply posting content — someone who can understand a brand, identify what its audience wants to see, develop strong content ideas, write compelling copy and use data and AI tools to continuously improve content performance.

You will work closely with clients, designers, video teams, performance marketers and other internal teams to develop and execute effective social media and content strategies.

Key Responsibilities

1. Social Media Management

- Develop and execute social media strategies for multiple brands across Instagram, Facebook, LinkedIn and TikTok.
- Manage end-to-end social media calendars, including content planning, coordination, scheduling and publishing.
- Develop platform-specific content strategies based on audience behaviour and platform trends.
- Identify trending topics, formats, sounds, conversations and content opportunities relevant to each brand.
- Monitor audience engagement, comments, messages and relevant conversations.
- Track social media performance and identify opportunities to improve reach, engagement and follower growth.

2. Content Writing, SEO, AEO & GEO Content Strategy

- Write engaging, platform-specific copy for social media posts, reels, carousels, TikToks, campaigns, and promotional content.
- Develop strong hooks, captions, headlines, CTAs, and campaign messaging.
- Adapt writing style and tone of voice based on different brands, audiences, and platforms.
- Develop content concepts and creative briefs for designers and video editors.
- Research brands, industries, competitors, and target audiences to generate relevant content ideas.
- Write and optimise SEO-friendly blogs, website content, landing pages, and digital assets.
- Apply SEO best practices including keyword research, on-page optimisation, internal linking, and content structuring.
- Create content optimised for AEO (Answer Engine Optimisation) by structuring content for featured snippets, FAQs, voice search, and direct answers.
- Develop content aligned with GEO (Generative Engine Optimisation) principles to improve visibility in AI-driven search and generative platforms.
- Ensure content is structured for discoverability across Google, AI search tools, and emerging generative engines.
- Proofread and edit all content for accuracy, clarity, grammar, and consistency.
- Ensure all content aligns with brand guidelines and communication objectives.

3. Instagram & TikTok Content

- Develop ideas specifically for Reels and TikTok, including short-form video concepts, scripts, hooks and captions.
- Stay updated on emerging TikTok and Instagram trends, formats, creators and content styles.




- Identify opportunities to adapt relevant trends to different brands without compromising brand identity.
- Work with video and creative teams to develop short-form video content.
- Analyse content performance and use insights to improve future Reels and TikTok content.
- Explore opportunities for influencer, creator and user-generated content collaborations.

4. Content Strategy & Campaign Planning

- Develop monthly and quarterly content calendars aligned with brand and business objectives.
- Build content pillars and recurring content series for different brands.
- Conceptualise social media campaigns around product launches, promotions, seasonal events and key brand moments.
- Develop creative campaign ideas that can be executed across multiple digital channels.
- Work with designers, video editors and marketing teams to ensure timely execution of content.
- Maintain consistency in brand messaging across all digital touchpoints.

5. AI-Enabled Content Creation

- Use AI tools to improve the speed, quality and effectiveness of content development.
- Use AI for content ideation, research, copy development, content variations, scripting and campaign brainstorming.
- Explore and evaluate emerging AI tools for social media, content creation, image generation, video creation and productivity.
- Develop effective prompts and workflows for generating and refining marketing content.
- Use AI tools responsibly while ensuring that final content is original, accurate, brand-appropriate and human-reviewed.
- Identify opportunities to automate repetitive content and social media processes.
- Stay updated on emerging AI capabilities relevant to social media and digital marketing.

6. Analytics & Content Optimisation

- Track social media metrics including reach, impressions, engagement, video views, follower growth and content performance.
- Analyse which content formats, topics, hooks and messaging are driving the best results.
- Prepare regular social media performance reports and insights.
- Translate performance data into actionable recommendations for future content.
- Test different content formats, messaging and creative approaches to improve performance.
- Use analytics to continuously refine content strategy.

7. Client Management & Collaboration

- Work directly with clients to understand their brands, audiences, objectives and communication requirements.
- Participate in client meetings and present content calendars, campaign ideas and performance updates.
- Manage content requirements and timelines across multiple client accounts.
- Coordinate with designers, video editors, SEO, performance marketing and e-commerce teams.
- Ensure deliverables are completed on time and meet expected quality standards.




- Proactively identify opportunities to improve clients' social media presence and content strategy.

Key Success Metrics Success in this role will be measured by the ability to:

- Build and execute effective social media strategies.
- Improve brand reach, engagement and audience growth.
- Consistently produce high-quality and engaging content.
- Develop content that performs across Instagram, Facebook, LinkedIn and TikTok.
- Create strong short-form video concepts for Reels and TikTok.
- Develop content that supports brand and business objectives.
- Effectively use AI tools to improve content development and marketing productivity.
- Provide meaningful insights and recommendations based on content performance.
- Successfully manage multiple brands and deliverables within timelines.
- Build strong relationships with clients and internal teams.

Qualifications & Skills

- 4–5 years of experience in social media management, content marketing, digital marketing or a similar role.
- Strong hands-on experience managing Instagram, Facebook, LinkedIn and TikTok.
- Excellent content writing and copywriting skills.
- Strong understanding of social media trends, formats and audience behaviour.
- Experience developing and managing monthly social media content calendars.
- Experience creating or managing Reels, TikTok and short-form video content.
- Strong creative thinking and ability to generate original content ideas.
- Ability to understand different brands and adapt tone of voice accordingly.
- Good understanding of social media analytics and reporting.
- Experience working with designers, video editors and creative teams.
- Solid communication and client management skills.
- Ability to manage multiple brands, projects and deadlines simultaneously.
- Hands-on experience with social media management and scheduling tools such as Meta Business Suite, Hootsuite, Sprout Social or similar platforms.
- Strong familiarity with AI tools for content creation, research, ideation and productivity.
- Ability to create effective prompts and use AI as part of day-to-day content workflows.
- Basic understanding of SEO, paid social and digital marketing is an added advantage.

Preferred Skills

- Experience working with e-commerce or consumer brands.
- Experience in an agency environment managing multiple clients.
- Experience with influencer and creator marketing.
- Basic understanding of Meta Ads and TikTok Ads.
- Familiarity with Canva or similar content creation tools.
- Experience writing blogs, website content and email marketing copy.
- Understanding of social commerce and emerging digital platforms.

Why Join Squared Circle

- Work with leading regional and international brands.
- Exposure to multiple industries, audiences and digital platforms.
- Opportunity to work across social media, content, AI and digital marketing.
- Collaborate with creative, marketing and e-commerce teams.
- Opportunity to take ownership of social media strategy and content for growing brands.
- Work in an environment that encourages the adoption of new AI and digital marketing technologies.

📌 Social Media & Content Executive (Bengaluru)
🏢 Squared Circle E-Com
📍 Bengaluru