What You Will Do

1. Create Content That Performs

- Develop high-volume, high-quality content concepts for Instagram, YouTube, Facebook, and emerging platforms.
- Create Reels, short-form videos, carousels, static posts, stories, creator briefs, and other platform-native formats .
- Build content around strong hooks, storytelling, product benefits, consumer problems, cultural moments, and trends .
- Develop content specifically designed to drive measurable outcomes such as views, watch time, engagement, shares, saves, clicks, leads, and conversions .
- Translate consumer and product insights into simple, compelling and highly shareable content.
- Write scripts, hooks, captions, CTAs and creative briefs that are optimised for performance.
- Partner with designers, editors, creators, influencers and agencies to bring concepts to life.

2. Think Like a Performance Marketer

- Treat every piece of content as a testable creative asset , not just a communication piece.
- Understand what drives performance across different stages of the consumer funnel — attention, consideration, action and conversion .
- Analyse content performance and identify patterns in hooks, formats, topics, creators, storytelling styles, CTAs and visual treatments .
- Use performance data to continuously improve content output.
- Develop hypotheses around why content worked or did not work and turn those learnings into the next set of creative experiments.
- Track metrics including reach, impressions, views, watch time, retention, engagement rate, shares, saves, CTR, traffic, conversions and revenue contribution , wherever applicable.
- Work closely with Growth, Performance Marketing, E-commerce and CRM teams to understand how organic and paid content contributes to business outcomes.

3. Own the Content Experimentation Engine

- Build and maintain a test-and-learn framework for social content.
- Constantly experiment with different:
- Hooks
- Opening frames
- Video lengths
- Storytelling formats
- Product demonstrations
- Creator styles
- CTAs
- Content angles
- Visual treatments
- Trends and cultural moments
- Identify winning creative patterns and scale them across relevant brands and platforms.
- Repurpose high-performing ideas into multiple formats and executions.
- Maintain a strong pipeline of new creative ideas while ensuring learnings from past performance are incorporated into future content.

4.



Be Obsessed With Trends & Culture

- Stay ahead of emerging social formats, memes, sounds, creators, conversations and cultural moments.
- Identify trends that are relevant to the brand and translate them into brand-right, performance-oriented content .
- Monitor competitor and category content to identify whitespace and new opportunities.
- Understand why certain content formats are gaining traction rather than simply replicating what is trending.
- Move quickly from trend identification to concept, production and publishing.

5. Drive Creator & Influencer-Led Content

- Develop briefs for influencers and creators that give them the freedom to create native, authentic and performance-oriented content .
- Identify creator formats and storytelling styles that can drive stronger content performance.
- Collaborate with Influencer, Creative and Brand teams to develop creator-led content at scale.
- Evaluate creator content based on performance and feed learnings back into future briefs.

6. Own the Content Calendar & Execution

- Own the social media content calendar across relevant platforms.
- Ensure a consistent pipeline of content across always-on, topical, product, campaign, creator and performance-led content .
- Manage content from idea → brief → production → publishing → performance analysis → optimisation.
- Ensure timely execution while maintaining brand guidelines, tone of voice and visual identity.
- Coordinate with internal stakeholders and external agencies to deliver content at speed.

What We Are Looking For

- Bachelor's degree or equivalent practical experience.
- 2–3 years of experience in social media, content creation, digital marketing, brand marketing, performance marketing or a related field.
- Hands-on experience creating content for consumer-facing brands , preferably in FMCG, beauty & personal care, D2C, e-commerce, startups or other fast-paced businesses.
- Strong understanding of Instagram and YouTube , with knowledge of Facebook,



LinkedIn and emerging platforms.
- Strong understanding of short-form video and social-first content .
- Excellent storytelling, copywriting, scripting and creative ideation skills.
- Strong understanding of content hooks, retention, engagement and conversion mechanics .
- Ability to look at content data and turn performance insights into actionable creative recommendations.
- Familiarity with social media analytics and metrics such as reach, views, watch time, retention, engagement, shares, saves, CTR and conversions .
- Proficiency in tools such as Canva, CapCut, Adobe Creative Suite or similar content creation tools .
- Robust visual sense and understanding of brand aesthetics and tone of voice.
- Ability to work with creators, influencers, designers, editors, agencies and cross-functional teams.
- Highly proactive, experimental and comfortable working in a rapid-moving environment.
- Strong bias towards execution, experimentation and learning .

The Mindset We Are Looking For You should be someone who:

- Asks “Will this perform?” , not just “Does this look good?”
- Thinks in hooks, retention, shares, saves, clicks and conversions .
- Is comfortable creating multiple versions of an idea to find the winning execution.
- Uses data to improve creative decisions without losing creative instinct.
- Can spot a trend today and turn it into relevant content tomorrow.
- Understands that a great idea is only valuable if it can be executed quickly and effectively.
- Is equally comfortable writing a script, analysing a dashboard, briefing a creator and reviewing an edit .
- Thinks of content as a growth lever, not simply a brand asset.

Success in This Role Success will be measured not only by the volume of content created, but by the quality and performance of the content produced .

Key success metrics may include:

- Content views and reach
- Watch time and retention
- Engagement rate
- Shares and saves
- CTR and traffic
- Content-driven conversions
- Creative efficiency
- Number of winning creative concepts identified and scaled
- Improvement in content performance over time
- Speed and volume of creative experimentation
- Contribution to overall brand and business objectives

The goal: Create content that earns attention, learns from performance, and ultimately drives consumer action.

📌 Social Media Content Creator (Gurugram)
🏢 Honasa Consumer
📍 Gurugram