As part of North Axis Advisory , Tru North is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand.

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a robust understanding of the FMCG and beverage sector , with preference for specialists who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

Key Responsibilities • Develop and execute the national sales and business development strategy
Build and expand distributor and channel partner networks across priority markets
Manage distributor relationships, commercial terms, sales targets and market performance
Develop relationships with retailers, hospitality groups, institutional buyers and key accounts
Drive channel sales, market penetration and revenue growth
Identify new markets and develop state wise expansion plans
Support pricing, channel structure, trade strategy and market activation




Track competition, market trends, distributor performance, inventory and collections
Work closely with Tru North and client leadership on commercial strategy and execution

Candidate Profile • Minimum 12 years of relevant industry experience
Robust background in FMCG, beverages or alcoholic beverages
Proven experience in distribution management and channel sales
Experience in building or expanding distributor networks across multiple markets
Strong relationships with distributors, trade partners, retailers and key accounts
Sound commercial understanding with strong negotiation and relationship management skills
Ability to independently develop markets and take ownership of business growth

Location Delhi NCR

Experience 12 plus years

This role is suited for a professional who has gone beyond managing sales targets and has experience in building distribution networks, opening new markets and scaling a consumer or beverage business across India.

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📌 National Head Business Development Haryana
🏢 TruNorth
📍 Haryana