Role Purpose

Own day-to-day execution and implementation of SEO and GEO across global pre‑sales and post‑sales digital assets, ensuring Cigna content is discoverable, cited, and accurately represented in both traditional search engines and AI‑driven generative platforms.

Core Skillset & Capabilities
Traditional SEO (Robust Hands-on Foundation)
Deep expertise in on-page SEO: titles, meta descriptions, headers, internal linking, URL structures
Technical SEO execution: crawlability, indexing, Core Web Vitals, XML sitemaps, canonicals
Hands-on experience working directly with developers and CMS platforms (implementation, not advisory-only)
SEO performance tracking using GA4, BrightEdge, and similar enterprise tooling.

Advanced SEO, GEO & Search Strategy
Proven experience designing multi‑market SEO strategies that go beyond content execution into platform, architecture, and entity‑based discovery models
Solid grasp of semantic SEO, entity authority, and knowledge graph principles across both web and app ecosystems
Ability to translate business and CX objectives into measurable organic, AI‑led discovery, and conversion outcomes
Experience assessing brand representation, comparison,



and citation in generative AI experiences (e.g., LLM‑driven summaries and recommendations)
Demonstrated success delivering conversion rate optimization (CRO) initiatives tied to organic and discovery traffic

Generative AI & GEO Leadership
Robust conceptual and practical understanding of LLMs, AI search experiences, and Generative Engine Optimization (GEO)
Experience defining content structures, metadata standards, schema, and technical signals optimized for AI‑driven platforms

Ways of Working
Works closely with CX Digital & Web, development teams, and analytics partners
Supports multiple global markets while balancing global standards with local execution
Acts as an internal execution partner for markets, reducing reliance on agencies

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

📌 Program Management Lead Analyst Bengaluru
🏢 The Cigna Group
📍 Bengaluru