Company Description Mavlers is a global digital marketing and technology partner that supports organizations behind the scenes with scalable, expert teams. With over 90,000 projects delivered by more than 800 specialists across 52+ countries, Mavlers collaborates with leading brands such as Disney, National Geographic, Incubeta, and Ogilvy. The company provides integrated solutions across CRM, MarTech, SEO, PPC, and Web Development, aligning with client workflows to enable flexible, growth-focused partnerships.
Mavlers emphasizes shared ownership of outcomes, helping clients expand services, onboard more customers, and grow sustainably without the overhead of large in-house teams. Through thought leadership content and practical resources, Mavlers offers actionable insights that support smarter, data-driven marketing decisions.
Role Description This is a full-time, remote role focused on Salesforce Marketing Cloud (SFMC). The SFMC specialist will design, build, and optimize multi-channel marketing journeys, including email, SMS, and push notifications, aligned with clients’ CRM and MarTech strategies. Daily responsibilities include configuring and managing SFMC components, setting up data extensions and audience segments, creating dynamic and personalized content, and ensuring accurate campaign execution and delivery.
The role involves collaborating with internal and client teams to gather requirements, translate business goals into technical solutions, and provide performance reporting and recommendations.
The specialist will also maintain best practices for data privacy, compliance, QA testing, and documentation to support reliable and scalable marketing operations.
Qualifications
- Candidates should possess solid Salesforce Marketing Cloud skills, including Journey Builder, Email Studio, Automation Studio, and Contact Builder.
- Candidates should possess CRM and data management skills, such as audience segmentation, data modeling, and integration with external systems or platforms.
- Candidates should possess campaign execution and optimization skills, including A/B testing, personalization, and performance analysis based on key marketing metrics.
- Candidates should possess technical skills such as HTML/CSS for email templates, AMPscript or SQL for dynamic content and queries, and basic troubleshooting capabilities.
- Candidates should possess communication and collaboration skills, including the ability to gather requirements, explain technical concepts clearly, and work effectively in remote, cross-functional teams.
- Relevant experience in digital marketing, marketing automation, or MarTech implementation, ideally with agency or multi-client environments, is beneficial.
- Familiarity with marketing compliance, data privacy standards, and best practices for deliverability and inbox placement is beneficial.
- A bachelor’s degree in marketing, information technology, communications, or a related field, or equivalent practical experience, is preferred.
📌 SFMC - Remote (India)
🏢 Mavlers
📍 India