To promote Bharat Toyota’s service packages, periodic maintenance programs, value-added services and customer offers to existing and prospective customers, with the objective of increasing service bookings, customer retention, workshop visits and service revenue.

Key Responsibilities

1. Promote Bharat Toyota service packages, periodic maintenance packages and other after-sales offerings to existing customers.
2. Contact customers through telephone calls, WhatsApp, SMS and other approved communication channels to generate service leads and bookings.
3. Follow up with customers whose vehicles are due for periodic service, repair or maintenance.
4. Explain the benefits, inclusions, validity and pricing of service packages clearly to customers.
5. Generate additional service opportunities such as annual maintenance packages, extended warranty, value-added services, accessories, detailing and other approved dealership offerings.
6. Maintain and regularly follow up on customer databases, service due lists, lost customers and pending service leads.
7. Coordinate with Service Advisors to convert marketing leads into confirmed workshop appointments.
8. Conduct service package campaigns, customer calling campaigns and promotional activities as directed by the dealership.
9. Identify customers who have not visited the workshop for an extended period and initiate customer retention / reactivation campaigns.
10. Support service camps, customer meets, promotional events and dealership-level service marketing activities.
11. Coordinate with the CRM, Service and Sales teams to ensure effective customer communication and lead conversion.
12. Record all customer interactions, leads, follow-ups,



appointments and conversions accurately in the CRM / DMS or designated tracker.
13. Monitor campaign performance and provide regular reports on calls made, leads generated, appointments booked, conversions and revenue generated.
14. Collect customer feedback regarding service packages and promotional offers and communicate relevant feedback to the Service Manager.
15. Ensure all communication with customers follows Toyota and Bharat Toyota brand guidelines and approved pricing/offers.
16. Achieve assigned monthly targets for service package sales, service bookings, customer retention and revenue generation.

Key Performance Indicators (KPIs)

- Service package sales
- Service package revenue
- Service appointments generated
- Lead-to-appointment conversion
- Appointment-to-invoice conversion
- Customer reactivation
- Repeat workshop visits
- Number of customer calls/follow-ups
- Campaign response and conversion rate
- Additional service revenue generated

Skills & Competencies

- Good communication and convincing skills
- Customer relationship and follow-up skills
- Sales and service marketing orientation
- Ability to explain automobile service packages in straightforward terms
- Good telephone etiquette
- Basic knowledge of automobile servicing and maintenance
- Customer retention and lead-conversion skills
- MS Office / Excel and CRM/DMS knowledge
- Ability to work with targets and follow-up schedules
- Good coordination with Service Advisors and workshop teams

Qualification & Experience Qualification: Graduate / Diploma preferred.

Experience: 1–3 years in automobile service marketing, customer relationship management, telecalling, service sales, dealership CRM or a similar customer-facing role. Freshers with strong communication and sales aptitude may also be considered.

📌 Service Marketing Executive (Bengaluru)
🏢 Toyota Tsusho Bharat Motor Private
📍 Bengaluru