Position: SEO Specialist

Experience: 2 to 5 years

Location: Vadodara

Work Mode: Work from office

Working Days: Monday to Friday

Timings: 8:00 AM to 5:00 PM

Weekends: Saturday and Sunday off

Salary: ₹20,000 – ₹30,000 per month (based on experience and skills)

About the Role

We are looking for an SEO Specialist with strong hands-on experience across on-page SEO, off-page SEO, technical SEO, keyword strategy, content optimisation, and organic performance analysis.

The role involves managing SEO activities from research and implementation through to monitoring and optimisation. You should be comfortable analysing search performance, identifying ranking and indexing issues, improving website structure and content, and using data to guide SEO decisions.

The ideal candidate should understand how technical, content, authority, and user-intent factors work together to improve organic visibility, qualified traffic, and conversions.

What You Will Do

On-Page SEO

- Conduct keyword research, search intent analysis, and keyword mapping
- Optimise title tags, meta descriptions, H1–H6 structure, URLs, content, and image elements
- Improve existing pages for keyword relevance, topical coverage, and search intent
- Plan and optimise internal linking and website content structure
- Identify keyword gaps, content gaps, and new landing page opportunities
- Monitor rankings and continuously optimise priority pages

Technical SEO

- Conduct technical SEO audits and identify crawlability, indexing, and site structure issues
- Monitor XML sitemaps, robots.txt, canonical tags, redirects, and status codes
- Identify and resolve broken links, duplicate content, orphan pages, and redirect issues
- Review Google Search Console indexing and coverage reports
- Monitor Core Web Vitals and page experience from an SEO perspective
- Review schema markup and structured data implementation
- Analyse crawl data and coordinate required fixes with developers




- Ensure important pages are discoverable, indexable, and correctly structured

Off-Page SEO

- Plan and execute quality link-building and outreach activities
- Identify relevant backlink, citation, and authority-building opportunities
- Conduct competitor backlink and link-gap analysis
- Monitor referring domains, anchor text, backlink quality, and link growth
- Identify potentially harmful or irrelevant backlinks where required
- Maintain clear records of off-page activities and results

SEO Analytics & Performance

- Monitor organic performance using Google Analytics and Google Search Console
- Analyse impressions, clicks, CTR, rankings, organic traffic, landing pages, and conversions
- Identify pages and keywords gaining or losing visibility
- Investigate ranking and traffic fluctuations
- Measure the impact of SEO changes and optimisation work
- Track organic leads and conversion performance
- Use performance data to prioritise SEO opportunities

Research & Reporting

- Conduct competitor SEO and SERP analysis
- Analyse competitor keywords, content, backlinks, and search visibility
- Track keyword rankings and organic visibility
- Prepare regular SEO performance reports
- Maintain records of SEO changes, tests, and results
- Stay updated with Google Search updates, algorithm changes, and SEO best practices

What We Are Looking For

- 2 to 5 years of hands-on SEO experience
- Strong understanding of on-page, off-page, and technical SEO
- Strong knowledge of keyword research, search intent, and keyword mapping




- Practical experience with Google Analytics and Google Search Console
- Experience conducting technical SEO audits
- Valuable understanding of crawling, indexing, canonicalisation, redirects, and site architecture
- Experience with backlink analysis and link-building
- Ability to analyse organic performance and make data-led optimisation decisions
- Understanding of Core Web Vitals and structured data
- Strong attention to detail and an organised approach
- Ability to manage day-to-day SEO activities independently

Tools & Platforms Experience with some of the following is preferred:

- Google Analytics
- Google Search Console
- Google Keyword Planner
- Ahrefs
- SEMrush
- Screaming Frog
- Moz or similar SEO platforms
- WordPress
- Google Sheets or Excel

Good To Have

- Basic understanding of HTML and CSS
- Experience implementing or reviewing schema markup
- Familiarity with WordPress SEO plugins
- Experience with lead-generation or service-based websites
- Understanding of local SEO and Google Business Profile
- Experience working across multiple geographic markets
- Familiarity with conversion tracking and landing page optimisation

Perks and Benefits

- Competitive salary with growth opportunities
- Monday to Friday working
- Saturday and Sunday off
- Stable working hours
- Paid casual, sick, and public holidays
- Learning and development support
- Exposure to projects across multiple international markets

Career Growth

- Senior SEO Specialist
- SEO Lead
- SEO Manager
- Organic Growth Manager
- Digital Marketing Manager

Interview Process

- Resume shortlisting
- Introductory call
- Final interview
- Selection and offer process

How to Apply Apply directly through Indeed.

Candidates may also share examples of websites worked on, ranking improvements, SEO reports, audits, or other relevant SEO work during the interview process.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 SEO Specialist (Vadodara)
🏢 Fidenza Business Solutions
📍 Vadodara