Company Description

William Penn is India’s leading destination for fine writing instruments, premium accessories and personalised corporate gifting. We bring together some of the world’s most respected international brands across writing, lifestyle and gifting, through our retail stores, e-commerce platform and corporate business.

With 30 stores across India, a growing digital presence and a team of 300 professionals, William Penn is at an exciting stage of growth as we build a stronger, more connected premium retail experience for our customers.

Headquartered in Bengaluru, we are a customer-first organisation that values ownership, excellence, creativity and execution. Our business sits at the intersection of premium retail, brands, experiences and customer engagement—and we are constantly looking for talented people who can help us build what comes next.

Joining William Penn means being part of a growing business where you can shape brands, drive meaningful business outcomes and create experiences that customers remember.

Role Description

We are looking for a Senior Marketing Manager to drive marketing for William Penn and Lapis Bard, with a strong focus on customer acquisition, engagement, retail growth and brand building.

This is a commercially driven marketing role. You will work closely with Business, Digital and Creative teams to identify growth opportunities and turn them into marketing plans that drive store footfall, customer engagement, repeat behaviour and stronger brand relevance.

What You Will Own

1. Customer Acquisition & Retail Growth

- Develop and execute plans to grow footfall across William Penn stores.




- Identify store/catchment-level opportunities and build targeted activations.
- Work with Business teams to improve acquisition and customer engagement.
- Develop partnerships and local opportunities that can drive incremental customers and sales.

2. CRM & Customer Engagement

- Own the WP & LB CRM strategy and communication calendar.
- Develop segmented customer journeys to drive engagement, repeat visits and purchase.
- Use customer and campaign data to identify what is working and continuously improve effectiveness.
- Partner with Digital and Business teams to connect CRM with the wider customer journeys.

3. Brand & Customer Experience

- Strengthen what William Penn stands for beyond simply being a place to buy pens.
- Establish brand awareness for Lapis Bard
- Establish clear brand guidelines and ensure consistency across customer touchpoints.
- Translate the brand into relevant customer occasions, campaigns and experiences.
- Build and track a baseline for WP & LB brand health and awareness.

4. Campaigns, Content & Activations

- Own the annual and monthly WP & LB marketing calendars.
- Develop campaign briefs and work with Creative/Content teams/agencies to deliver strong communication.
- Lead key consumer campaigns and retail activations from brief to execution.
- Ensure campaigns are commercially relevant, creatively strong and delivered on time.





5. Retail & Visual Merchandising

- Own the marketing agenda for the in-store customer experience.
- Establish and maintain VM standards across stores.
- Develop and test recent approaches to improve visibility, discovery and conversion.
- Work with Retail teams to identify and scale successful experiments.

6. Marketing Effectiveness

- Define clear objectives and metrics for every major initiative.
- Track acquisition, footfall, engagement and repeat behaviour.
- Translate performance data into actionable recommendations.
- Build a culture of testing, learning and improving marketing effectiveness.

7. Budget & Execution

- Prioritise marketing investment against the biggest business opportunities.
- Manage agencies, partners and production to deliver within approved budgets.
- Ensure strong execution discipline across the marketing calendar.

What We’re Looking For

- 10–12 years of experience across consumer, retail, integrated or customer marketing.
- Strong experience in retail/customer acquisition and retention-led marketing.
- Experience working across offline and digital customer journeys.
- Exposure to CRM, partnerships, local/catchment marketing and retail activations.
- Strong commercial understanding and ability to connect marketing activity to business outcomes.
- Good brand and creative judgement, with the ability to work effectively with creative teams and agencies.
- Comfortable working with data and using insights to make marketing decisions.
- Very strong cross-functional stakeholder management.
- High ownership and a bias towards getting things done.

📌 Senior Marketing Manager (Bengaluru)
🏢 William Penn (P
📍 Bengaluru