PURPOSE OF THE JOB

This role is responsible for driving business performance and strategic execution through a combination of market intelligence, financial analysis, operational transformation, innovation business cases, and structured project governance. The incumbent will partner with cross-functional teams to identify growth opportunities, improve operational efficiency, support new product launches, and ensure that strategic initiatives deliver measurable business value.

KEY RESPONSIBILTIES

Develop & Drive Operation Strategy

- Develop and govern the Operations Transformation Roadmap aligned with business objectives.
- Translate strategic priorities into a structured portfolio of transformation projects and initiatives.
- Establish and lead the PMO framework, including governance, milestones, risk management, and stakeholder reviews.
- Define and track project-specific KPIs to measure business impact, operational efficiency, and value delivery.
- Monitor project execution against timelines, budgets, and performance targets, ensuring timely course correction.
- Conduct root-cause analysis of performance deviations and drive corrective and preventive actions.
- Provide periodic management dashboards and progress reviews to leadership on transformation initiatives.
- Identify and prioritize process improvement, cost optimisation, and productivity enhancement opportunities.
- Drive cross-functional alignment to ensure successful implementation and benefits realisation of transformation projects.

Diagnostic Studies

- Identify underperforming “Brand x Market”, establish state specific battlegrounds, and drive targeted action plans to improve market performance.
- Identify and evaluate business growth opportunities through analysis of market trends, consumer preferences, competitive dynamics, pricing, leveraging excise policy developments
- Monitor new product launches, SKU introductions, promotional activities, and competitive developments across markets.
- Analyse competitor growth drivers, market strategies, and share trends to inform long-term business planning and strategic priorities.

Work with innovation council





- Assess opportunities by estimating addressable market, industry sizing, growth trends, & market share projections.
- Align pricing with marketing strategy, considering global benchmarks, competition, and price laddering.
- Develop business cases, including cost cards, evaluate capex requirement, roll-up projected P&L; and cash flow, conduct ROCE analysis.
- Aligning top-down estimates with bottom-up sales inputs.
- Identify key risks and define mitigation strategies.
- Analyse evolving consumer behaviour, consumption trends, premiumisation, urbanisation, and LDA dynamics to identify growth opportunities and risks.
- Track performance and capture learnings for future replication.
- Drive cross-functional (Commercial, marketing and SC) and alignment by providing fact-based recommendations using market intelligence, financial analysis, and scenario planning.

Project Management Office (PMO)

- Build and operationalize a structured PMO framework (milestones, timelines, RACI, escalation protocols)
- Drive periodic cross-functional reviews to track progress and ensure on-time delivery.
- Maintain a dashboard with real-time visibility on status, risks, issues, and interdependencies for leadership.
- Proactively assess risks, flag deviations, and drive corrective actions with stakeholders.

Projects

- Develop industry trend projections, market share forecasts, and long-term business outlooks for the next 3-5 years to support project lead.
- Provide robust financial assumptions and business insights for annual plans, forecasts, and strategic initiatives.
- Evaluate and incorporate the impact of state-specific excise policies, regulatory changes, and sectoral headwinds/tailwinds on business performance and growth outlook.
- Market share validation, industry benchmarking,



and competitive intelligence.
- Support external agencies with ECP, financial, and volume data
- Partner with FP&A; teams to consolidate stat and management P&Ls;

KEY INTERFACES:

- Strategy & Transformation Team (primary team)
- Finance Team – for value efficiency tracking, cost analytics and budget governance
- Integrated Operations leadership & Team – Integrated operations initiatives execution and reporting
- Senior Leadership– BTM reporting, dashboards

SKILLS REQUIRED:

Strategic & Business Acumen

- Strong understanding of market share dynamics
- Knowledge of Alcobev / FMCG / Pharma industry
- Strategic thinking with ability to identify early signals of market shifts
- Strong problem-solving skills using structured approaches (e.g., root cause analysis, driver trees)

New Product Launch (NPD)

- Go-to-market planning (distribution, pricing, launch phasing)
- Demand planning and commercialization tracking
- Risk identification and mitigation during launches

Project Management & Governance

- Project management methodologies: Agile, Waterfall, Hybrid
- PMO framework design, governance model setup, portfolio management
- Risk management, issue tracking, escalation frameworks
- Knowledge of PMO tools: MS Project/Jira etc.

Data Analytics & Reporting

- Advanced proficiency in MS Excel, Power BI, Python/R, sound presentation skill and command over language
- MIS reporting, KPI framework design, balanced scorecard development
- Predictive modelling, root cause analysis

Leadership & Stakeholder Management

- Cross-functional collaboration and executive-level communication
- Capability building and change management

QUALIFICATION & EXPERIENCE:

- Qualified Chartered Accountant or MBA from a premier business school.
- 6-8 years of experience preferred, with a robust track record in driving business performance through data-driven market share analytics, building business cases for new product launches, running operational efficiency program in manufacturing and supply chain function through PMO frameworks though gamification-led team engagement.

📌 Senior Manager - Business Performance & Strategic Initiatives (Gurugram)
🏢 Pernod Ricard India
📍 Gurugram