Senior Graphic Designer

Experience: 5 to 7 Years

Location: Ahmedabad - WFO

We are looking for a highly creative and experienced Senior Graphic Designer who can lead the visual direction of digital and marketing creatives across multiple platforms, while working closely with clients and internal teams.

The ideal candidate should have strong hands-on experience in graphic design, branding, social media creatives, paid advertising, organic campaigns, digital marketing, marketing collateral, and visual communication, along with practical knowledge of AI-powered design tools.

Key Responsibilities

- Develop creative concepts for digital, branding, marketing, paid, and organic campaigns.
- Understand client objectives, brand guidelines, target audience, communication style, and creative vision.
- Participate in client onboarding and creative discovery discussions.
- Translate business objectives into compelling visual concepts.
- Develop creative directions, moodboards, campaign themes, and visual references.
- Design social media creatives, paid ads, banners, promotional materials, landing page visuals, email creatives, presentations, and marketing collateral.
- Develop creative variations for paid campaigns, A/B testing, and performance marketing.
- Create platform-specific creatives for Meta, Google Ads, LinkedIn, Instagram, YouTube, websites, and email.
- Work closely with clients, account managers, marketing, content, and performance marketing teams.
- Maintain brand consistency across all creative communication.
- Present creative concepts and explain design decisions to clients and stakeholders.
- Manage multiple creative projects and ensure timely delivery.
- Review and improve creative output produced by the design team.
- Train and mentor junior and mid-level designers.
- Provide creative direction and maintain design quality standards.
- Stay updated with design, advertising, social media, and AI trends.

Client Communication & Creative Onboarding
- Onboard clients from a creative perspective.
- Understand client vision, brand identity, target audience, and business objectives.
- Understand creative requirements for paid and organic campaigns.
- Translate client feedback into actionable design directions.
- Present creative concepts and manage revisions professionally.
- Build strong working relationships with clients.

Paid & Organic Campaigns

Experience creating creatives for

- Meta Ads, Instagram, Facebook, Google Ads, LinkedIn, YouTube.
- Organic social media, email marketing, websites, landing pages, and performance marketing.
- Static ads, carousel ads, video creatives, promotional creatives, campaign banners, product creatives,



lead-generation creatives, social media posts, reels, thumbnails, campaign themes, and A/B testing variations.
- Understanding of CTR-focused, conversion-oriented, audience-specific, and platform-specific creative requirements.

Core Graphic Design Skills

Strong expertise in

- Adobe Photoshop, Illustrator, InDesign, Figma, Canva.
- Typography, color theory, layout, composition, visual hierarchy, branding, design systems, image manipulation, digital advertising, social media design, and visual storytelling.
- Social media creatives, paid advertising, website banners, landing pages, email creatives, presentations, infographics, brochures, posters, brand assets, and campaign creatives.

Branding & Visual Identity
- Strong understanding of brand guidelines, visual identity systems, logo usage, typography, color palettes, brand consistency, campaign identity, and visual storytelling.
- Ability to maintain consistent brand communication across digital and marketing channels.

AI Tools & AI-Assisted Design

Working knowledge/experience with

Midjourney, Adobe Firefly, ChatGPT, Claude, Gemini, Stitch, DALL·E, Canva AI, Runway, Ideogram, and other AI-powered design tools.

Ability to use AI for:

- Creative ideation, moodboards, concept development, image generation, image enhancement, creative variations, visual experimentation, research, rapid prototyping, and faster creative production.
- Combine AI-generated assets with professional design tools to create polished, brand-ready creatives.

Creative Thinking & Leadership
- Generate original creative concepts and campaign themes.
- Convert abstract ideas into visual concepts.
- Understand target audiences and marketing objectives.
- Balance creativity with business and performance goals.
- Train and mentor designers.
- Conduct design reviews and provide constructive feedback.
- Establish creative quality standards.
- Review and approve creative output.
- Guide designers on concepts, layouts, typography, branding, and visual communication.

Preferred Skills
- Motion & Video: After Effects, Premiere Pro, CapCut, Canva Video, motion graphics, Reels, animated social creatives, video advertisements.
- UI/UX: Figma, website visual design, landing page design, basic UI/UX, responsive design,



design systems.
- Nice to Have: Brand identity, motion graphics, video editing, UI/UX, presentation design, performance marketing creatives, AI-generated visual workflows, prompt engineering, 3D/Blender, photography, image editing, generative AI workflows.

Design Quality & Workflow
- Strong attention to pixel-level accuracy, typography, spacing, alignment, image quality, brand consistency, export specifications, and file organization.
- Experience preparing assets for web, social media, digital advertising, print, presentations, and email marketing.
- Strong working knowledge of Adobe Creative Cloud, Photoshop, Illustrator, InDesign, Figma, Canva, and AI-powered creative tools.
- Experience with Google Drive, Notion, Slack, project management, and design collaboration tools.

What We're Looking For
- Strong creative and visual thinking.
- Excellent graphic design fundamentals.
- Strong portfolio showcasing professional design work.
- Strong client communication and presentation skills.
- Experience with paid and organic campaigns.
- Strong understanding of branding, marketing, and visual communication.
- Ability to independently manage creative projects.
- Strong knowledge of AI-powered creative tools.
- Ability to train, mentor, and guide designers.
- Strong creative leadership and collaboration skills.
- High attention to detail and ability to manage multiple projects and deadlines.

Experience Requirements
- 5+ years of professional graphic design experience.
- Strong portfolio showcasing digital, branding, advertising, and marketing design work.
- Proven experience creating creatives for paid and organic campaigns.
- Strong hands-on experience with Adobe Creative Suite and/or Figma.
- Practical experience with AI-powered design and creative tools.
- Experience interacting with clients and understanding creative requirements.
- Experience onboarding clients or participating in creative discussions.
- Experience presenting creative concepts and handling client feedback.
- Experience training, mentoring, or guiding designers.
- Experience working with marketing, content, account management, and performance marketing teams.
- Experience managing multiple creative projects from concept to final delivery.
- Robust understanding of current digital design, advertising, social media, and creative trends.

Application Question(s):
- How many years of experience do you have as a Graphic Designer?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?
- Are you comfortable working WFO from Ahmedabad?

Work Location: In person

📌 Senior Graphic Designer (Vastrapur)
🏢 Blurbpoint Media
📍 Vastrapur