Objective of Role

Support the GM - Marketing & Branding in implementing GIFT Citys marketing, branding and communication initiatives. The incumbent will serve as the day-to-day coordination link between the GM, appointed media and creative agencies, and internal teams, ensuring clear briefs, timely approvals, consistent branding and delivery of agreed outputs.

Position type -on contract for a period of 3 years from the date of joining, extendable based on organization needs and candidates performance.

Pay Band

- In the pay-scale of Rs.21,700-69,100 as per 7th CPC

Qualifications

- Bachelors degree from a recognised university. A qualification in marketing, advertising, mass communication, public relations or management will be an advantage.

Experience

- Minimum 5 years of relevant experience in advertising, media, marketing communications, branding, client servicing or agency coordination.
- Experience with an advertising/media agency, communications firm, outdoor advertising company, or an organisation managing multiple external agencies is preferred.

- Demonstrated experience in coordinating client requirements, creative submissions, campaign execution, vendor follow-up and delivery timelines is essential.
- Exposure to media planning, outdoor advertising, promotional events, budgeting and commercial negotiations will be an advantage.
- Relevant sector experience and demonstrated execution capability will receive greater weight than overall length of service.

Role Descriptions 1. Agency coordination and follow-up

- Act as the primary operational contact for advertising, branding, creative, public relations, digital marketing, media buying and outdoor advertising agencies.
- Translate the GMs directions into clear agency briefs, deliverables and timelines.
- Coordinate agency meetings, record decisions and follow up on action points.
- Maintain a consolidated tracker of agency assignments, submissions, approvals and pending issues.




- Identify delays or gaps in delivery and escalate them promptly to the GM.

2. Marketing and campaign execution

- Support the execution of approved marketing campaigns across print, digital, outdoor and other relevant channels.
- Coordinate the production of advertisements, brochures, presentations, films, social media content and other promotional material.
- Collect information and inputs from internal departments for agency assignments.
- Check submissions for completeness, factual accuracy, adherence to approved briefs and consistency with GIFT City’s brand guidelines before placing them for approval.
- Track campaign release schedules and obtain evidence of publication, placement or execution.

3. Media and public relations support

- Coordinate with the appointed PR agency on media queries, press releases, interviews, media visits and communication schedules.
- Facilitate internal inputs and approvals for media material under the GM’s guidance.
- Maintain records of media coverage and prepare concise coverage summaries.
- Flag significant coverage or emerging communication issues to the GM.

4. Events and promotional activities

- Coordinate branding and promotional requirements for conferences, exhibitions, roadshows, stakeholder meetings and other GIFT City events.
- Follow up with agencies and vendors on signage, display material, creative assets and production deadlines.
- Support on-ground execution and document completion of assigned deliverables.

5. Commercial coordination and reporting

- Assist in obtaining quotations,



preparing comparative statements and tracking approved expenditure.
- Verify agency invoices against approved work orders, agreed deliverables and evidence of completion before forwarding them for processing.
- Maintain organised records of briefs, approvals, contracts, campaign material and invoices.
- Prepare weekly progress updates for the GM covering completed work, upcoming deadlines, pending decisions and agency performance.

Key Performance Indicator

- Timely completion of agency deliverables and campaign milestones.
- Accuracy and completeness of briefs, trackers and approval records.
- Adherence of outputs to approved brand guidelines.
- Prompt escalation and resolution of coordination issues.
- Accuracy of expenditure tracking and invoice documentation.

Skills Required

- Robust coordination, follow-up and relationship management skills.
- Ability to convert management directions into actionable briefs and track them to completion.
- Working understanding of creative development, media execution and branding processes.
- Clear written and verbal communication in English, Hindi and Gujarati.
- Proficiency in MS Office, particularly Excel, PowerPoint and task tracking.
- Attention to detail, commercial awareness and ability to manage several assignments simultaneously.

Authority and accountability

- The incumbent will coordinate execution under the GM’s supervision. Final approval of creative material, public communications, media commitments and expenditure will remain with the designated competent authority.

Candidates applying should be able to join within a month of receiving the offer letter. Location: GIFT City, Gandhinagar

Please visit the Career section of the Company’s official website to apply for this position. Please note that the applications submitted through the Company’s website will only be considered.

Please submit the application by 7th October 2026.

📌 Senior Executive - Markets, Branding & Agency Coordination (Gandhinagar)
🏢 Gujarat International Finance Tec City (GIFT)
📍 Gandhinagar