PR & Branding

Position: Manager / Assistant Manager – PR & Branding

Function: Brand & Communications

Industry: Healthcare

Location: [Location]

Reporting To: Group Head –Brand & Communications

Role Overview

We are looking for a dynamic and highly organized PR & Branding professional to work closely with the central Brand & PR team and support the planning, coordination and execution of brand and communication initiatives across all existing units.

The role will act as a key coordination point between the central team and individual units, ensuring seamless execution of branding, PR and communication initiatives across the organization.

Key responsibilities will include:

1. Brand Management

- Strengthen and consistently communicate the organization’s brand positioning across all touchpoints.
- Ensure adherence to established brand guidelines across all hospitals, business units and communication platforms.
- Maintain consistency in brand messaging across hospitals, digital platforms, marketing collateral and external communications.
- Work closely with internal creative teams and external agencies to develop and execute brand campaigns, communication assets and promotional content.
- Support the ideation and development of integrated brand campaigns and initiatives that strengthen brand visibility, engagement and recall.
- Coordinate with relevant stakeholders across units to ensure effective and timely implementation of brand initiatives.
- Identify opportunities to build stronger brand presence through relevant campaigns, partnerships, initiatives and communication opportunities.

2. Public Relations & Communication

- Work closely with PR agencies and internal teams to ensure timely planning and execution of media opportunities, announcements, press releases and other communication initiatives.
- Coordinate with hospital units and internal stakeholders to identify and gather relevant stories, clinical achievements, launches, expert insights, patient initiatives and other communication opportunities.
- Help build and maintain a structured pipeline of stories and communication opportunities across all units.
- Ensure consistency and accuracy in all external communication, including press releases, media responses, articles, presentations and other communication material.
- Track media coverage and PR outcomes across units and prepare regular reports highlighting key achievements,



opportunities and areas of focus.
- Identify relevant PR and communication opportunities that can strengthen the organization’s reputation and showcase its clinical expertise, patient impact and key initiatives.

3. Internal Branding & Communications

- Drive the planning and execution of internal branding initiatives across all hospitals to create a consistent and engaging brand experience within each facility.
- Coordinate with hospital teams to identify branding requirements across key patient, visitor and employee touchpoints.
- Work with internal teams, vendors and creative agencies to conceptualise and execute hospital branding assets, signage, wall graphics, standees and other on-ground communication material.
- Identify opportunities to improve the overall look, feel and brand experience across hospital facilities.
- Physical reccees to existing premises to ensure the branding is as per the brand guidelines
- Track ongoing branding requirements and projects across units and maintain structured updates, reports and status presentations for review

4. Digital & Social Media PR

- Work closely with digital marketing and social media teams to amplify PR stories and brand campaigns.
- Identify trending healthcare topics and create relevant communication opportunities.
- Monitor online brand reputation and media sentiment.
- Support integrated campaigns across PR, social media, digital and offline channels.

5. Internal & Stakeholder Communication

- Work with clinical, operations, HR and leadership teams to identify potential PR and branding stories.
- Coordinate with hospital units to capture achievements, patient-centric initiatives and local brand-building opportunities.
- Ensure timely communication of important organizational announcements and milestones.

6. Crisis Communication

- Support the development and execution of crisis communication plans.
- Coordinate with leadership and relevant stakeholders during sensitive situations.
- Ensure communication is timely, accurate,



consistent and aligned with healthcare regulations and organizational policies.

7. Reporting, Data Validation & Performance Tracking

- Coordinate with hospital and relevant internal teams to collect timely reports and performance data for key brand and marketing initiatives, including mega camps, outreach activities, campaigns and other on-ground initiatives.
- Develop a structured process for collecting and consolidating data from different units to ensure timely and uniform reporting.
- Closely follow up with respective teams for complete and accurate details, including footfall, registrations, conversions, revenue and other relevant performance metrics.
- Cross-check and reconfirm key numbers with relevant internal data sources, including HIS and other available systems, to ensure the authenticity and accuracy of reported data.
- Identify and resolve discrepancies between data shared by teams and system-generated numbers before finalising reports.

Key Deliverables / KPIs

- Quality and volume of earned media coverage
- Share of voice and brand visibility
- Media relationships and journalist engagement
- PR campaigns executed successfully
- Leadership thought-leadership opportunities
- Brand reach and engagement
- Digital reputation and sentiment
- Content and communication turnaround time
- Successful execution of corporate and healthcare campaigns

Candidate Profile

- 3–5 years of experience in PR, Corporate Communications, Branding or Healthcare Marketing.
- Prior experience in hospital/healthcare, pharma, diagnostics or a healthcare-related organization preferred.
- Strong media relations and communication skills.
- Excellent written and verbal communication.
- Well versed with MS Excel, PowerPoint and data management, with the ability to work comfortably with large sets of information and convert them into structured reports and presentations.
- Strong understanding of reporting, data consolidation and performance tracking.
- Ability to develop strong storytelling and content around healthcare.
- Experience handling senior leadership communication.
- Strong understanding of digital media and social platforms.
- Ability to manage multiple stakeholders and agencies.
- Solid crisis-management and interpersonal skills.
- A strategic thinker with strong execution capability.Role & responsibilities

Preferred candidate profile

📌 Senior Executive/ AM - Branding & PR (Gurugram)
🏢 Paras Health
📍 Gurugram