Job Description

Location: Pune Type: Full time Mode: On-site

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Focus: Organic growth, Instagram branding, showcasing innovation

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About ALIV

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ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care simple and trustworthy for Indian audiences.

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Role Summary

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Own ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

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Key Responsibilities

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Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
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Brand & Storytelling: Turn medical inputs into explicit, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).
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Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).
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Innovation Showcasing:



Highlight protocols, hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.
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Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).
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Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.
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Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.
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Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.
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Must-Have Skills

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3–5 years in organic social; proven Instagram growth and engagement results.
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Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and transparent CTAs.
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Hands-on Reels production & editing; carousel design basics.
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Comfortable turning medical notes in

📌 Social Media Manager Pune (India)
🏢 ALIV - Regenerative Wellness
📍 India