About Keka:

Keka is India's #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US.

Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers. As we expand globally, Finance & Planning is becoming one of our most strategic pillars — enabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

About the Role:

We're looking for a Senior Data Analyst who thinks like a GTM operator first and an analyst second. You'll work at the intersection of Sales, CRM data, and business strategy — turning pipeline, conversion, and revenue data into decisions that leadership actually acts on.

This isn't a pure reporting seat: you'll be expected to understand why a number moves, not just chart that it did.

This role is a doer as well as a thinker — someone who takes an automation and AI-first approach to extraction, analysis, and insight generation.

Key Responsibilities:

GTM & Pipeline Analytics

- Build and maintain pipeline, funnel, and conversion-rate reporting (stage-to-stage conversion, win rates, forecast accuracy) using CRM data (Salesforce/HubSpot or equivalent)
- Translate raw CRM/revenue data into business insight — identify where and why conversion is breaking down, not just report that it has.
- Support GTM strategy discussions with data-backed recommendations, partnering directly with Sales, RevOps, and Finance leadership

Data Management & Reporting

- Collect, organize, and maintain large datasets from multiple sources (CRM, billing,



product usage)
- Ensure data accuracy, completeness, and consistency across systems
- Prepare regular and ad-hoc reports highlighting key performance metrics, trends, and insights

Dashboard Development

- Design and develop interactive dashboards using Power BI and Excel
- Customize dashboards to departmental/stakeholder needs; keep them live and accurate

Process Optimization & Automation

- Identify inefficiencies in data collection/reporting workflows and propose fixes
- Implement automation (including AI-assisted workflows) to improve speed and accuracy of recurring analysis

What We're Looking For Must-Have

- 3+ years of experience in Revenue Operations, GTM Analytics, Business Analysis, or a closely related analytical role — ideally within a SaaS or B2B tech workplace
- Demonstrated business/GTM reasoning — can independently interpret a sales funnel, estimate conversions, and validate numbers without heavy hand-holding
- Hands-on experience with a CRM platform (Salesforce or HubSpot) as a primary data source, not just a downstream export
- Strong SQL and Power BI skills
- Genuinely advanced Excel — formula-based modeling (cell referencing, XLOOKUP/VLOOKUP, Pivot Tables) — not manual calculation
- Comfortable working directly with Sales/RevOps stakeholders and presenting insights, not just building reports for others to interpret

Nice-to-Have

- Exposure to GTM/intent tools (6sense, ZoomInfo, HubSpot, RingLead, or similar)
- Experience with BigQuery, Looker, Tableau, or Python for analytics
- Prior HR-tech or payroll-adjacent SaaS exposure

📌 Senior Data Analyst (Hyderabad)
🏢 Keka HR
📍 Hyderabad