Position

Senior CRM Data Analyst / Customer Intelligence Analyst

Expected years of experience

8yrs+

Primary Technology

- Salesforce Data Cloud (D360)

Mandatory Technology

- Salesforce Data Cloud (D360)
- Salesforce Marketing Cloud (SFMC)
- Adobe Analytics
- Tableau

- Highly analytical and commercially minded CRM Data Analyst to own customer data insights, data quality monitoring, and CRM performance analysis across EMEA.
- This role will serve as the bridge between business teams and technical teams, ensuring that customer data within Salesforce Data Cloud (D360) is accurate, actionable, and trusted.
- The individual will be responsible for identifying data inconsistencies, diagnosing root causes, proposing solutions, and transforming complex data into meaningful insights that drive customer engagement and revenue growth.
- The successful candidate will possess expert knowledge of Salesforce Data Cloud (D360), Salesforce Marketing Cloud (SFMC), Adobe Analytics, and Tableau, combined with exceptional stakeholder management and communication skills.

Duties to be performed

- Salesforce Data Cloud (D360) analysis and work.
- Act as the CRM team's subject matter expert for Salesforce Data Cloud (D360).
- Validate and monitor customer data quality, identity resolution, attributes, audiences, and profile unification.
- Investigate discrepancies in customer counts, audience composition, campaign targeting, and reporting outputs.
- Identify data flaws, system gaps, and process inefficiencies impacting business performance.
- Work with Global Engineering, Data, and Product teams to define and implement corrective actions.
- Provide recommendations for improving customer data accuracy, availability, and usability.
- CRM & Customer Analytics:




- Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends.
- Develop audience, segmentation, affinity, and customer value analyses to support CRM strategy.
- Support customer personalization initiatives through actionable insights and recommendations.
- Evaluate the effectiveness of CRM campaigns and customer journeys.
- Adobe Analytics & Digital Insights:
- Analyze website and digital customer behavior using Adobe Analytics.
- Identify opportunities to improve conversion, engagement, and customer experience.
- Partner with E-commerce and Product teams to understand customer journey performance and friction points.
- Connect on-site behavior with CRM engagement and revenue outcomes.
- Reporting & Visualization:
- Build and maintain Tableau dashboards used by CRM, Marketing, Product, and E-commerce stakeholders.
- Develop automated reporting solutions to reduce manual effort.
- Ensure data consistency across reporting platforms.
- Present insights through clear and compelling visualizations tailored to different audiences. Stakeholder Management.
- Partner closely with CRM, E-commerce, Product, Digital, Data Engineering, and Commercial teams.
- Translate complex technical findings into business-friendly recommendations.
- Facilitate discussions between business and technical stakeholders to align on priorities and solutions.




- Influence decision-making through data-driven storytelling and clear communication.

Additional Comments

- Required Skills & Experience Technical Expertise:
- Advanced hands-on experience with Salesforce Data Cloud (D360).
- Strong understanding of customer data models, identity resolution, segmentation, and audience creation.
- Proven experience troubleshooting and investigating data quality issues.
- Strong experience with Salesforce Marketing Cloud (SFMC).
- Advanced proficiency in Adobe Analytics.
- Advanced proficiency in Tableau, including dashboard creation and data visualization best practices.
- Strong SQL skills and experience working with large-scale customer datasets.
- Experience working with data warehouses such as Snowflake.
- Business & Communication Skills
- Exceptional stakeholder management skills.
- Solid ability to communicate effectively with both technical and non-technical audiences.
- Comfortable challenging assumptions and raising data quality concerns.
- Ability to influence business decisions through data-backed recommendations.
- What Success Looks Like:
- D360 audiences and customer profiles are trusted by the business.
- Data quality issues are proactively identified, communicated, and resolved.
- CRM, Product, and E-commerce teams use insights to make better decisions.
- Tableau dashboards become the primary source of truth for customer and campaign performance.
- Stakeholders clearly understand customer trends, opportunities, and risks.
- Data-driven recommendations contribute to improvements in engagement, conversion, retention, and revenue.

Work location

Remote

Work Hours

01:00 PM 10:00 PM IST

📌 Senior CRM Data Analyst _Remote_Contractual _Immediate joiner (Bengaluru)
🏢 Tanisha Systems
📍 Bengaluru