What you will do

1. Build the SEO/AEO/GEO practice from the ground up

- Set up: Define the practice charter, capability roadmap, role architecture, workflows and delivery standards for SEO, AEO and GEO within the Kolkata GCC.

- Build capability: Shape the hiring profile, assessment approach and capability-building roadmap so the team develops deep expertise across technical SEO, on-page, content strategy, AEO/GEO readiness, link acquisition, analytics, automation, quality checks and client reporting.

- Shape delivery excellence: Create playbooks, SOPs, audit frameworks, checklists and review mechanisms so the team can consistently deliver international-quality SEO/AEO/GEO work for agencies, partners and clients.

- Scale with ownership: Move the team from guided execution to independent ownership, track utilisation and quality, identify capability gaps and expand the practice as the GCC wins more international work.

2. Lead advanced search strategy for international mandates.

- Turn client business goals into SEO and content strategies covering technical health, on- page, content, authority building and local search, across international markets.

- Own performance metrics such as organic traffic, rankings, leads and revenue contribution, and explain them clearly.

- Lead the practice on how search is changing, including answer engines, AI-generated results, generative search experiences and entity-led optimisation, and translate these shifts into practical delivery frameworks for clients.

3. Be the trusted search partner for international agencies and clients.





- Act as the senior SEO/AEO/GEO voice for international agency partners and client accounts, including Germany, across reviews, escalations, strategic roadmaps, feedback and renewals.

- Spot upsell and scope-expansion opportunities.

- Put your teams work on the map through case studies and award submissions.

- Work with paid media, content, dev and sales teams across Puretech to keep strategies integrated.

WHO YOU ARE

- 6 to 8+ years in SEO in an agency or in-house setting, with strong hands-on depth across technical SEO, on-page optimisation, content strategy, analytics and the emerging AEO/GEO landscape.

- Proven end-to-end ownership of client SEO accounts, with results you can show.

- Fluent with Google Search Console, GA4, Screaming Frog, and Semrush or Ahrefs.

- You have built or elevated teams before, and know how to turn strong individual contributors into a confident, client-ready specialist unit.

- Confident with data, dashboards and storytelling for senior client stakeholders.

- Structured and self-driven, and energised by building something current from scratch.

GOOD TO HAVE

- Exposure to international, e-commerce or multi-location SEO.

- Experience working with content marketing teams and editorial planning.

- Experience creating scalable delivery playbooks, quality frameworks or internal centres of excellence.

- Bachelor's degree in Marketing, Business or a related field; an MBA or advanced degree is a plus, though results matter more than titles.

If the above role matches your profile and interest, please share your resume at [email protected].

📌 Senior Business Manager- SEO (Kolkata)
🏢 Net Impact Solutions
📍 Kolkata