What you will do

1. Build and scale the Performance Marketing practice

- Establish the practice: Define the operating model, service offerings, delivery frameworks, quality standards and capability roadmap for Performance Marketing within the GCC.

- Build a high-performing team: Hire exceptional talent across paid search, paid social, analytics and campaign operations, creating an workplace where specialists develop into trusted client-facing experts.

- Raise the bar: Create best-in-class approaches to campaign planning, optimisation, reporting, experimentation and performance measurement.

- Build scalable excellence: Develop playbooks, quality frameworks, operating procedures
- and governance mechanisms that enable consistent, world-class delivery.

- Scale for growth: Expand the team, capabilities and service portfolio as international partner demand and client opportunities grow.

Lead performance marketing strategy for international clients

- Own strategic direction across Google Ads, Meta, LinkedIn, YouTube and emerging performance channels.

- Translate business objectives into scalable acquisition, lead generation, e-commerce and revenue growth strategies.

- Drive innovation in automation, AI-powered optimisation, audience development and measurement frameworks.

- Own performance outcomes including ROAS, CAC, CPL, pipeline contribution, customer acquisition efficiency and profitability.

- Lead budget allocation, forecasting and investment decisions across channels and markets. Identify opportunities that improve client performance while expanding the strategic value of the practice.

1. Become the trusted growth partner for international agencies and brands





- Act as the senior strategic advisor for key international agency partners and client accounts, including existing relationships in Germany.

- Lead executive reviews, growth discussions, strategic planning sessions and performance narratives.

- Build long-term client relationships that drive retention, expansion and advocacy.

- Identify upsell opportunities, new service offerings and growth opportunities across accounts.

- Work closely with SEO, Content, Analytics, Creative, Technology and Sales teams to deliver integrated growth strategies.

- Help position the Kolkata GCC as a trusted destination for high-quality performance marketing delivery.

WHO YOU ARE

- 8+ years in Performance Marketing, Paid Media or Growth Marketing, with a track record of managing significant budgets and driving measurable business outcomes.

- Proven success leading teams, client portfolios or performance marketing functions.

- Deep expertise across Google Ads and Meta Ads, with strong familiarity across LinkedIn, YouTube, Programmatic and other digital acquisition channels.

- Strong commercial acumen with the ability to connect media investment directly to business outcomes.

- Experienced in building high-performing teams and creating environments where specialist thrive and grow.

- Comfortable owning strategic conversations with senior client stakeholders and agency leadership teams.

- Confident with analytics, attribution, forecasting, dashboards and performance storytelling.

- Curious about emerging technologies, AI-driven optimisation and the future of performance marketing.

- Structured, ambitious and energised by the opportunity to build something from the ground up.

If the above role matches to your profile and interest, please share your resume at [email protected]

📌 Senior Business Manager - Performance Marketing (Kolkata)
🏢 Net Impact Solutions
📍 Kolkata