Senior Business Development Associate

Job Title: Senior Business Development Associate

Location: Bengaluru Work From Office

Working Days: Monday to Friday

Working Hours: 12:00 PM to 9:00 PM

CTC: 3 LPA 7 LPA, based on experience and performance

Role Overview

We are looking for a results-driven Senior Business Development Associate to handle prospecting, counselling, demo bookings, and sales conversion for our career-focused training programs.

The role requires solid communication, counselling, follow-up, and closing skills.

Key Responsibilities

- Conduct cold calls and actively generate new prospects
- Qualify leads based on career goals, experience, interest, and buying intent
- Follow up consistently with potential students
- Book qualified prospects for counselling/demo sessions
- Conduct approximately 80% virtual counselling through phone/video calls
- Conduct approximately 20% offline counselling and demo sessions
- Explain course structure, career opportunities, training methodology, fees, and support
- Handle student objections related to fees, career transition, job opportunities, and course selection
- Maintain accurate lead and follow-up information in the CRM
- Coordinate with the presales, trainer, and operations teams
- Follow up after demos until admission closure
- Achieve monthly admissions and revenue targets
- Maintain a minimum 30% conversion target on qualified/demo opportunities, as defined by the company




- Maintain professional communication throughout the student journey

Candidate Requirements
- Prior experience in Business Development, Inside Sales, Counselling, EdTech, Training, or similar B2C sales roles preferred
- Strong communication and persuasion skills
- Comfortable with cold calling and high-volume follow-ups
- Strong objection-handling and negotiation skills
- Ability to conduct both virtual and face-to-face counselling
- Target-oriented and comfortable working with measurable KPIs
- Good CRM discipline and follow-up management
- Ability to take ownership of the complete sales cycle

Key Performance Indicators Performance will be evaluated based on:
- Cold calls and prospect generation
- Qualified leads generated
- Demo/counselling sessions booked
- Demo attendance
- Follow-up effectiveness
- Conversion percentage
- Admissions
- Revenue generated
- CRM discipline

Career Growth We follow a performance-driven growth structure.

Performance and compensation reviews will be conducted every 6 months, with opportunities for increased responsibilities, incentives, and career progression based on consistent results.

Potential progression

Senior BDA Assistant Team Lead Team Lead Sales Manager

Compensation

3 LPA – 7 LPA

Final compensation will depend on:

- Previous sales experience
- Counselling ability
- Communication skills
- Past performance
- Interview performance
- Ability to meet sales targets

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