Sales & Marketing Manager – Wedding Centre

Designation: Sales & Marketing Manager
Department: Sales & Marketing
Reports To: Administrator / Managing Director

Job Purpose:
To manage and execute floor sale and outside marketing activities for the Wedding Centre, with a strong focus on attracting wedding customers, generating enquiries, increasing appointments, improving customer engagement, and improving sales growth.

Key Responsibilities:
Develop and execute local marketing strategies to attract wedding customers.
Generate enquiries for bridal wear, groom wear, family collections, wedding packages, and other wedding-related products/services.
Maintain and follow up on wedding customer leads through phone, WhatsApp, social media, and direct communication.
Coordinate customer appointments and promotional campaigns.
Develop relationships with wedding planners, photographers, makeup artists, event planners, decorators, and other wedding-related businesses.
Conduct local promotional activities, wedding exhibitions, events, and seasonal campaigns.
Promote wedding collections, offers, current arrivals, and special packages.
Coordinate digital marketing campaigns through Instagram, Facebook, WhatsApp, Google, and other platforms.
Monitor competitor wedding-centre activities,



offers, pricing, and customer engagement strategies.
Coordinate with the Sales and Customer Care teams to ensure proper handling and conversion of enquiries.
Track customer enquiries from lead generation to visit and final purchase.
Collect customer feedback and identify prospects to improve the wedding customer experience.
Coordinate banners, advertisements, brochures, social media creatives, and other promotional materials.
Maintain daily/weekly marketing and customer enquiry reports.
Monitor marketing expenses and ensure proper utilization of the approved budget.
Submit regular performance reports to the Administrator / Managing Director.
Achieve assigned targets for customer enquiries, appointments, footfall, lead conversion, and sales support.

Key KPIs:
Wedding customer enquiries generated
Customer appointments/visits
Lead-to-customer conversion
Wedding customer sales generated
Recent customer acquisition
Digital/social media enquiries
Marketing campaign performance
Customer feedback and satisfaction
Achievement of monthly marketing targets

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sales/marketing Manager Kollam
🏢 Fiow Mart oachira
📍 Kollam