We are looking for a creative, energetic and result-oriented Marketing Manager to lead the marketing and promotional activities of our café and help build a strong local brand presence.
Key Responsibilities
Develop and execute marketing strategies to increase brand awareness, footfall and sales.
Manage Instagram, Facebook and other social media platforms.
Plan and execute social media campaigns, offers, events and promotions.
Coordinate with photographers, videographers, designers and influencers.
Develop local marketing campaigns targeting customers around Salt Lake.
Manage influencer collaborations and food blogger partnerships.
Plan promotional activities for launch, festivals, weekends and special occasions.
Monitor competitors and identify recent marketing opportunities.
Coordinate online and offline advertising campaigns.
Track campaign performance, customer engagement and marketing ROI.
Work closely with the café, salon, pet management team to create promotional offers and customer-retention strategies.
Build partnerships with corporates, colleges, communities and local businesses.
Maintain a consistent brand image across all marketing channels.
Requirements
2–5 years of experience in marketing, preferably in restaurants, cafés, hospitality, lifestyle or retail.
Strong understanding of digital marketing and social media.
Experience with Instagram marketing, Meta Ads and influencer marketing preferred.
Valuable communication and negotiation skills.
Creative thinking with a solid understanding of current social-media trends.
Ability to independently plan and execute marketing campaigns.
Knowledge of Canva / basic design and content creation will be an advantage.
Should be comfortable working in a quick-paced hospitality environment.