Area Head B2B Sales

Location: Mumbai
Industry: Consumer Durables / Home Appliances / Consumer Electronics
Experience: Minimum 5 Years
Department: B2B / Institutional / Projects Sales

Role Summary

We are looking for an experienced Area Head – B2B Sales to drive business growth across Mumbai through institutional, corporate, project, and commercial sales.

Key Responsibilities
Drive B2B sales targets and revenue growth for the assigned territory.
Develop recent corporate, institutional, project, and key accounts.
Manage relationships with builders, developers, hotels, hospitals, corporates, institutions, contractors, and other B2B customers.
Generate leads, build a solid sales pipeline, and convert opportunities into orders.
Handle commercial negotiations, quotations, proposals, and order closures.
Manage B2B dealers, distributors, project partners, and channel partners.
Lead and manage the B2B sales team and track individual/team performance.
Ensure timely collections and maintain healthy customer relationships.
Monitor competitors, market trends, and new business opportunities.
Coordinate with internal teams including supply chain, finance,



service, technical, and marketing for smooth execution.

Candidate Profile
Minimum 5 years of relevant B2B sales experience.
Experience in Consumer Durables, White Goods, Home Appliances, Consumer Electronics, Electricals, or related industries.
Solid experience in Institutional / Corporate / Project / Key Account Sales.
Experience handling sales targets, customer acquisition, negotiations, and B2B teams.
Mumbai/Maharashtra market experience preferred.
Graduate; MBA/PGDM in Sales & Marketing is an added advantage.

Preferred Background

Experience with brands such as LG, Samsung, Panasonic, Whirlpool, Voltas, IFB, Godrej, Haier, Blue Star, Hitachi, Bosch, Philips, Crompton, Bajaj, V-Guard, or similar consumer durable/home appliance companies may be considered relevant.

Key Skills

B2B Sales | Institutional Sales | Corporate Sales | Project Sales | Key Account Management | Business Development | Channel Management | Team Leadership | Negotiation | Pipeline Management | Revenue & Collection Management

📌 Area Sales Manager Mumbai (India)
🏢 ABS Groups
📍 India