Performance Marketing Team Lead – Google Ads & Meta AdsLocation: Mohali, Punjab

Job Type: Full-Time | On-Site

Company: ALPHONSO MEDIA (OPC) PRIVATE LIMITED

Company DescriptionALPHONSO MEDIA (OPC) PRIVATE LIMITED is a results-driven digital marketing company working with small and medium-sized businesses across diverse industries.

We focus on understanding each client’s business goals, market challenges, and growth opportunities to develop customized digital marketing strategies. Our approach combines performance marketing, data analysis, continuous optimization, and practical solutions designed to generate measurable business growth.

We are looking for an experienced Performance Marketing Team Lead who can take ownership of paid advertising campaigns, lead the performance marketing team, and drive strong results across Google Ads, Meta Ads, and other paid media platforms.

Role DescriptionThe Performance Marketing Team Lead – Google Ads & Meta Ads is a full-time, on-site position based in Mohali.

The ideal candidate will have strong hands-on experience managing and scaling paid advertising campaigns while also being capable of guiding and managing a team.

You will be responsible for developing paid media strategies, managing advertising budgets, improving campaign performance, generating qualified leads and conversions, and ensuring the team consistently meets client goals and KPIs.

You will work closely with SEO, content, design, development, and account management teams to ensure paid campaigns align with the overall digital marketing strategy.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage Google Search, Performance Max, Display, Shopping, YouTube, and Remarketing campaigns.
- Manage Facebook and Instagram advertising campaigns, including lead generation, traffic, conversion, remarketing, and awareness campaigns.
- Develop paid media strategies based on client goals, target audiences, competition, and available budgets.
- Conduct detailed keyword research, competitor research, audience research, and market analysis.
- Create and optimize campaign structures, ad groups,



keywords, audiences, bidding strategies, and budgets.
- Monitor important performance metrics including CPC, CTR, CPL, CPA, ROAS, conversion rate, and lead quality.
- Identify underperforming campaigns and implement data-driven improvements.
- Conduct regular A/B testing of ad copy, creatives, landing pages, audiences, and campaign strategies.
- Manage advertising budgets effectively and allocate spending based on campaign performance.
- Set up and verify conversion tracking, Google Analytics 4, Google Tag Manager, Meta Pixel, and related tracking tools.
- Analyze campaign and website data to identify opportunities for improving conversion rates and ROI.
- Prepare weekly and monthly performance reports with meaningful insights and recommendations.
- Communicate campaign performance, challenges, and opportunities clearly to internal teams and stakeholders.
- Lead, guide, and support PPC and paid media executives within the team.
- Review campaigns created by team members and ensure quality standards are maintained.
- Assign tasks, monitor deadlines, and help the team achieve campaign KPIs.
- Stay updated with Google Ads, Meta Ads, AI-powered advertising, platform updates, and paid media best practices.

Qualifications & Skills
- Strong hands-on experience with Google Ads and Meta Ads.
- Proven experience managing performance marketing campaigns with measurable results.
- Strong knowledge of Google Search Ads, Performance Max, Display Ads, YouTube Ads, and Remarketing.
- Strong understanding of Facebook Ads and Instagram Ads through Meta Ads Manager.
- Experience with lead generation and conversion-focused campaigns.
- Robust understanding of campaign structure, keyword match types, negative keywords, bidding strategies, audiences,



and budget optimization.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, and Meta Pixel.
- Ability to analyze campaign data and turn insights into actionable optimization strategies.
- Strong understanding of metrics such as CPC, CPM, CTR, CPL, CPA, ROAS, and Conversion Rate.
- Experience conducting A/B tests for ads, audiences, landing pages, and creatives.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication and team management skills.
- Strong attention to detail with the ability to manage multiple campaigns and client accounts simultaneously.
- Ability to work collaboratively with designers, content writers, developers, SEO teams, and account managers.
- Experience working in a digital marketing agency or performance marketing environment is preferred.
- Previous experience mentoring or managing a paid media team will be an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, although strong practical experience will also be considered.

Preferred ExperienceCandidates with experience managing:
- Local Lead Generation Campaigns
- E-commerce Campaigns
- Google Ads Search & Performance Max
- Facebook & Instagram Lead Generation
- Conversion Tracking & Analytics
- Multiple Client Accounts
- Monthly Advertising Budgets
- Landing Page Optimization
- Campaign Audits & Scaling Strategies

will be strongly preferred. What We’re Looking ForWe are looking for someone who is not only comfortable running campaigns but can also take ownership of performance, guide a team, identify opportunities, solve campaign problems, and continuously improve results.

If you understand the difference between simply spending an advertising budget and using that budget strategically to generate measurable business growth, we would like to hear from you.

- Join ALPHONSO MEDIA (OPC) PRIVATE LIMITED and lead performance marketing campaigns that turn advertising budgets into measurable business results.

📌 Search Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 ALPHONSO MEDIA (OPC) PRIVATE
📍 Sahibzada Ajit Singh Nagar