Overview

Role Overview: Paid Search – Operational Lead

Role Overview:

This exciting role for a Paid Search – Operational Lead will combine hands-on Paid Search expertise with strong operational and people leadership. The role will be responsible for ensuring the team consistently delivers high-quality, efficient and timely Paid Search activity, while creating the structure, processes and ways of working needed to support operational excellence.

The Lead will own the day-to-day operational management of the Paid Search function, maintaining strong visibility of team priorities, workloads, deliverables, quality and risks. They will establish clear processes and backup coverage, provide coaching and technical guidance, and act as a trusted point of escalation for the team and wider stakeholders.

As a hands-on Paid Search expert, the Lead will bring strong technical knowledge to review, challenge and elevate campaign strategy, execution and performance. They will identify opportunities to improve efficiency, quality and ways of working, helping the team continuously raise the standard of Paid Search delivery.

The ideal candidate will be highly organised, proactive and accountable, with strong attention to detail and a genuine ownership mindset. They will be comfortable balancing the big picture with close attention to day-to-day execution, ensuring priorities are clear, deadlines are met, risks are managed and nothing falls through the cracks.

What You’ll Bring

- Strong hands-on experience managing Paid Search campaigns end to end, including campaign setup, optimisation, reporting and performance analysis.
- Experience developing detailed Search media plans aligned to business objectives, campaign briefs and performance goals.
- Ability to translate business objectives and KPIs into clear, measurable channel KPIs and campaign strategies.
- Robust understanding of Paid Search platforms, including Google Ads, SA360 and Bing, with the ability to troubleshoot and resolve performance-related issues.
- Strong understanding of performance marketing and how Paid Search contributes to broader cross-channel media strategies.
- Ability to analyse campaign performance,



identify opportunities and translate insights into actionable recommendations for Search and broader media strategies.
- Creative and analytical approach to problem-solving, with the ability to identify issues, understand root causes and implement effective solutions.
- Strong understanding of the Paid Search landscape, with a proactive approach to staying current with industry developments, platform changes and emerging best practices.
- Highly organised and accountable, with strong attention to detail and the ability to manage multiple priorities while maintaining high standards of delivery.

Responsibilities

Roles & Responsibilities
- Operational Leadership & Delivery

- Own the day-to-day operational management of the Paid Search function, maintaining clear visibility of team priorities, workloads, deliverables, dependencies and risks.
- Ensure work is appropriately planned, deadlines and SLAs are met, and potential issues or capacity constraints are identified and addressed proactively.
- Lead and manage the Paid Search team, providing clear direction, guidance and support to ensure effective day-to-day delivery.
- Monitor team performance, workload and quality, ensuring deliverables meet agreed standards and timelines.
- Ensure appropriate backup coverage is established for all critical processes to maintain business continuity.
- Establish and maintain clear processes, SOPs and ways of working to drive consistency, quality and operational efficiency.
- Proactively identify quality, delivery and process gaps and take timely corrective action to mitigate risks and improve outcomes.
- Maintain strong oversight of team priorities, deliverables and potential risks, ensuring proactive communication and timely action.




- Ensure effective coordination within the team and with Global clients, Account Managers and other relevant stakeholders.

2.

Paid Search

Expertise & Quality

- Provide hands-on Paid Search expertise and quality oversight across campaign strategy, execution, optimisation and performance.
- Review and challenge campaign approaches and outputs to ensure high standards, strategic alignment and adherence to Paid Search best practices.
- Support the team in troubleshooting performance-related issues and identifying opportunities to improve campaign efficiency and results.
- Translate campaign performance and Search insights into actionable recommendations for Google strategy and broader cross-channel media strategies.
- Act as the primary Paid Search/PPC process point of contact, taking ownership of escalations and ensuring timely resolution of issues.

3.Team Development & Continuous Improvement

Provide regular coaching, training and knowledge-sharing to build team capability and strengthen technical expertise.

- Drive the development of the team's Paid Search craft, ensuring knowledge and best practices are consistently shared across the team.
- Identify opportunities to improve campaign performance, operational efficiency, quality and team capability.
- Introduce and embed improved processes, tools and ways of working where appropriate.
- Drive continuous improvement across campaign execution, quality, processes and overall team performance.

Qualifications

Thi Required Qualifications & Experience

- Full-time graduate degree (mandatory).
- 6 to 8 years of experience in Paid Search/Performance Marketing, with a demonstrated track record of success.
- Proven experience leading, mentoring and managing teams, with strong ownership of team performance and delivery.
- Demonstrated experience managing stakeholder relationships, driving process improvements and ensuring high-quality, timely delivery.
- Proficiency in MS Excel, PowerPoint and Word.
- Strong analytical skills and logical reasoning, with the ability to manage and prioritise daily deliverables effectively.
- Excellent written and verbal English communication skills.

📌 Search - Lead (Bengaluru)
🏢 Annalect, Omnicom Media Group India Private
📍 Bengaluru