Job Title: SEO Specialist / GEO Specialist

Experience: 4 – 7 Years

Location: Sector -16, Noida, WTT Building

Employment Type: Full-time

Industry: Digital Commerce / E-commerce / Digital Marketing

About the Role

We are looking for an experienced SEO Lead / SEO Manager to drive organic growth and search visibility across our digital ecosystem. The ideal candidate will have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Keyword Research, SEO Analytics, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

This role requires someone who understands the evolving search landscape and can build strategies not only for traditional search engines but also for AI-powered search, generative search experiences, and answer engines.

Key Responsibilities:

SEO Strategy & Organic Growth

- Develop and execute comprehensive SEO strategies aligned with business and organic growth objectives.
- Own organic search performance, including traffic, rankings, visibility, conversions, and revenue.
- Conduct keyword research, competitor analysis, SERP analysis, search intent mapping, and opportunity identification.
- Build topic clusters, content strategies, and topical authority to strengthen organic visibility.

Technical SEO

- Conduct technical SEO audits and identify opportunities related to crawlability, indexation, site architecture, internal linking, page speed, Core Web Vitals, mobile optimisation, and technical errors.
- Work with technology/development teams to implement technical SEO recommendations.
- Optimise XML sitemaps, robots.txt, canonical tags, redirects, structured data/schema markup, and URL structures.
- Identify and resolve technical issues impacting search engine visibility.

On-Page & Content SEO

- Optimise landing pages, category pages,



product pages, blogs, and other digital assets for organic search.
- Develop and implement strategies around meta titles, meta descriptions, headings, internal linking, content structure, and search intent.
- Collaborate with content teams to create SEO-driven, helpful, authoritative, and user-focused content.
- Ensure content aligns with Google Search best practices and evolving search quality guidelines.

AEO & GEO / AI Search

- Develop AEO (Answer Engine Optimization) strategies to improve visibility across featured snippets, People Also Ask, voice search, and answer engines.
- Develop GEO (Generative Engine Optimization) strategies to improve brand and content visibility across AI-powered search and generative search platforms.
- Optimise content for LLM visibility, semantic search, entity optimisation, conversational queries, and AI-generated answers.
- Monitor emerging trends in AI Search, Generative Search, LLMs, and search behaviour and translate them into actionable SEO strategies.

Analytics & Reporting

- Monitor SEO performance and provide actionable insights through regular reporting.
- Analyse Google Search Console, Google Analytics 4 (GA4), SEO tools, keyword rankings, organic traffic, conversions, and revenue.
- Track SEO KPIs and identify performance gaps and growth opportunities.
- Present SEO performance and recommendations to internal stakeholders and clients.





Collaboration & Execution

- Work closely with Content, Technology, Development, Marketplace, Performance Marketing, and Business teams.
- Manage multiple SEO projects and ensure timely execution of SEO initiatives.
- Stay updated with Google algorithm updates, SERP developments, AI search trends, and emerging SEO technologies.

Required Skills & Experience

- 4–6 years of hands-on experience in SEO / Search Engine Optimization.
- Robust understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, Local SEO, and E-commerce SEO.
- Practical experience with Keyword Research, Competitor Analysis, SERP Analysis, Link Building, Content Optimisation, and SEO Audits.
- Good understanding of AEO, GEO, AI Search, Generative Search, LLMs, Semantic SEO, and Entity SEO.
- Strong knowledge of Google Search Console and Google Analytics 4 (GA4).
- Experience with tools such as SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner, and similar SEO platforms.
- Understanding of Schema Markup / Structured Data, Core Web Vitals, website architecture, crawling, indexing, and JavaScript SEO.
- Strong analytical, problem-solving, communication, and stakeholder-management skills.
- Ability to translate SEO data into clear business recommendations and measurable outcomes.

Preferred Experience

- Experience in E-commerce, D2C, Retail, Marketplace, Digital Commerce, or Digital Marketing agencies.
- Experience managing SEO for large websites with multiple categories, products, or markets.
- Exposure to international SEO, marketplace SEO, mobile SEO, and multi-location SEO.
- Experience experimenting with AI tools and AI-powered SEO workflows.
- Basic understanding of HTML, CSS, and web development concepts.

📌 Search Engine Optimization Specialist (Noida)
🏢 GreenHonchos
📍 Noida