Key responsibilities:

Journeys and automations

- Maintain, troubleshoot and enhance Journey Builder journeys and Automation Studio automations, and build new ones when needed.
- Monitor automation runs, imports and SQL queries, and fix failures before they affect recipients.
- Simplify automations over time to reduce manual effort and failure points.

Data and governance

- Design and maintain data extensions, data filters and sendable/relational data models.
- Keep subscriber data high quality, including consent, unsubscribe handling, suppression and list hygiene.
- Support data flows between Salesforce CRM and Marketing Cloud, including Marketing Cloud Connect.

Email templates and content

- Build and maintain email templates, content blocks and landing pages.
- Write and debug AMPscript (and SSJS where appropriate) for personalization and dynamic content.
- Make sure communications meet accessibility, branding and privacy requirements.

Support, testing and release

- Resolve escalated Marketing Cloud incidents within agreed service levels, and do root cause analysis on recurring issues.
- Test all changes, including test sends, rendering checks and data validation, and record test cases.
- Take part in sprint planning, estimation, change reviews and release readiness.

Reporting and enablement

- Maintain tracking, analytics and reporting on send performance and deliverability.
- Train business users on current Marketing Cloud features and releases, and keep documentation current.

Required qualifications

- 4+ years of hands-on Salesforce Marketing Cloud development and administration.
- Strong skills in Journey Builder, Automation Studio, Email Studio and Content Builder.




- Advanced AMPscript and SQL, plus working knowledge of SSJS.
- Experience with data extensions, subscriber and consent management, and data governance.
- Experience with Marketing Cloud Connect and Salesforce CRM integration.
- Experience with production support under defined service levels.
- Experience working in Agile/Scrum using Jira and Confluence.
- Strong communication skills, including the ability to explain technical issues to business stakeholders.

Preferred qualifications

- Salesforce Marketing Cloud Developer and/or Email Specialist certification.

Marketing Cloud

Administrator or Consultant certification is an asset.

- Experience with multi-business-unit Marketing Cloud environments.
- Familiarity with Service Cloud and Experience Cloud.
- Experience with Marketing Cloud APIs (REST/SOAP) and deliverability monitoring.
- Public-sector or regulated-industry experience, including Canadian privacy (CASL, PIPEDA) and accessibility requirements.

How we work

- Hours: Standard business hours, Eastern Time (Monday to Friday). You may occasionally need to join escalations for high-priority incidents.
- Delivery model: Agile sprints with regular releases, Salesforce seasonal release cycles, and ITIL-aligned incident, problem and change management.
- Tools: Jira / Jira Service Management, Confluence, Bitbucket/Git, Postman and automated testing tools such as Provar, Appium, Zephyr and JMeter.
- Service levels: The work is measured against defined service levels for response, restoration and escalation.
- Knowledge sharing: The team keeps runbooks and knowledge base articles current and cross-trains, so knowledge is never held by one person.

Location: Remote

📌 Salesforce Marketing Cloud Developer (India)
🏢 Cloud SynApps
📍 India