Company Description Wagh Bakri Tea Group is a premium tea conglomerate established in 1892 in Ahmedabad, Gujarat, India, with deep expertise in blending and tea growing. The flagship brand, Wagh Bakri, offers a wide range of teas including CTC leaf, dust, fanning, spiced, masala, elaichi, ginger, Darjeeling, green, organic, instant, and ice tea, alongside other popular brands such as Good Morning, Mili, and Navchetan.

The company serves customers in India and internationally, supported by constituent companies Gujarat Tea Processors & Packers Limited and Gujarat Tea Depot, and an online portal (www.buytea.com) for convenient tea purchases. Wagh Bakri holds ISO 9001:2015, ISO 22000:2018, HACCP, BRC, and GMP certifications, and its premium brand ranks among the top 100 popular brands in India as per AC Nielsen’s Brand Equity survey.

Role Description This is a full time, on-site Sales Officer role based in Bhubaneswar.

The Sales

Officer will be responsible for achieving sales targets, managing distributor and retailer relationships, and expanding market presence for Wagh Bakri and associated brands in the assigned territory. Daily activities include visiting trade partners, executing channel sales plans, monitoring stock levels, ensuring product visibility, and coordinating promotions and merchandising activities. The role involves generating leads, following up on inquiries, providing responsive customer service,



and maintaining accurate records of sales operations and market feedback.

The Sales

Officer will collaborate with the regional sales team to report performance, analyze competitors, and support strategic initiatives to increase revenue and brand penetration.

Qualifications

- Candidates should possess strong Customer Service skills to build and maintain long-term relationships with distributors, retailers, and end consumers.
- Candidates should possess Lead Generation skills to identify new business opportunities, develop prospects, and convert leads into active trade partners.
- Candidates should possess effective Communication skills to present product offerings, negotiate terms, and share clear market feedback with internal teams.
- Candidates should possess Sales Operations skills to manage territory planning, order processing, reporting, and basic sales analytics.
- Candidates should possess Channel Sales skills to work with distributors, wholesalers, and modern trade outlets to drive volume and visibility.
- Relevant experience in FMCG or beverage/tea sales, preferably in regional markets, is highly beneficial.
- Ability to travel within the assigned territory, work in the field, and adapt to dynamic market conditions is required.
- Proficiency in MS Excel or similar tools for sales tracking, along with a valid driver’s license, is an advantage.
- A diploma or bachelor’s

📌 Sales Officer (Bhubaneswar)
🏢 Wagh Bakri Tea Group
📍 Bhubaneswar