VRiddhi is not intended to replace the customer's existing estimation process. It makes machining estimation faster, more structured and more agile.
The primary responsibility of the Sales Executive is therefore to identify the right companies, reach the right people, create interest, demonstrate the value of VRiddhi and generate qualified trials that can be converted into customers.
This is a relationship-driven industrial sales role, not a conventional software sales position.
Ideal Candidate Profile
Experience
- 3–10 years of sales experience in the CNC / machine-tool industry.
- Existing relationships with manufacturing companies in the Rajkot industrial region.
- Proven experience selling to or working with:
- CNC machining companies
- Foundries
- Forging companies
- Tier-2 / Tier-3 engineering suppliers
- Automotive and industrial component manufacturers
Most Important Requirement The candidate should have an active network of manufacturing companies and decision-makers and be comfortable approaching them personally. Preference will be given to candidates who can demonstrate that they already know:
- Company owners / promoters
- Production heads
- Estimation / costing personnel
- CNC / manufacturing engineers
- Purchase or technical decision-makers
Technical Understanding A working understanding of CNC machining is required. Experience in one or more of the following will be an advantage:
The candidate does not need to be a machining-estimation expert. VRiddhi-specific product and demonstration training will be provided.
Core Responsibilities
1. Prospect Development
- Build and continuously develop a qualified prospect list in the Rajkot industrial region.
- Identify companies where machining estimation is a significant activity.
- Visit industrial clusters and manufacturing companies.
- Meet owners, production heads, estimators, programmers and other relevant personnel.
- Identify the person responsible for machining estimation / costing.
2. Create the Initial Interest The salesperson's most important job is to create the spark that makes the prospect willing to try VRiddhi.
This includes
- Understanding the customer's existing estimation process.
- Identifying delays, repetitive work and dependence on individual experience.
- Showing how VRiddhi can make the process faster and more structured.
- Demonstrating relevant VRiddhi capabilities using the customer's own type of components where possible.
Detailed technical validation and advanced demonstrations will be supported by the VRiddhi technical team where required. 4. Generate Qualified Trials
- Identify prospects who have genuine estimation requirements.
- Obtain suitable sample components / previous RFQs for trial.
- Coordinate the trial process with the VRiddhi technical team.
- Ensure the customer actually uses VRiddhi on relevant jobs.
- Follow up systematically during the trial period.
- Identify objections and reasons for non-conversion.
5. Trial-to-Customer Conversion The salesperson will be responsible for moving a qualified prospect through: Prospect → Demonstration → Trial → User Engagement → Purchase The objective is not simply to generate demonstrations, but to generate serious trials and converted customers.
6. Market & Product Intelligence The salesperson will continuously report:
- Customer estimation practices
- Common machining processes
- Frequently missing operations
- Industry-specific requirements
- Competitor products encountered
- Customer objections
- Pricing feedback
- Features requested by customers
- Reasons for successful and unsuccessful trials
This information will form an important VRiddhi product and market intelligence pipeline. Candidate Attributes The right candidate should be:
- Strong at relationship building
- Comfortable making frequent factory visits
- Curious about manufacturing processes
- Able to communicate with both owners and technical personnel
- Confident in conducting a structured demonstration
- Good at asking questions and understanding customer problems
- Persistent with follow-ups
- Comfortable selling a current concept rather than only an established product
What We Are Looking For We are not primarily looking for a software salesperson.
We are looking for someone who already understands the Rajkot manufacturing ecosystem, knows the people, can open doors, understands CNC manufacturing at a practical level, and can identify companies where better estimation can create meaningful value.