About Ultimutt

Ultimutt is an at-home pet grooming company operating across Gurgaon, South Delhi and Faridabad. Our trained groomers come to the pet parent's doorstep, so pets are groomed in a calm, familiar setting without the stress of travel or salon waits.

Customers book through our app, website and a dedicated sales team, and a growing share choose our memberships for regular grooming. We are a founder-led team building the most trusted pet care brand in NCR, and we are hiring people who want real ownership and will build, not just manage.

Why join us

- Real ownership from day one in a fast-growing, founder-led company.
- Work directly with the founders on problems that shape the business.
- A brand people love, built around pets and the people who care for them.

Retention Marketing Manager

Location

Gurugram, Haryana (with travel across Gurgaon, South Delhi and Faridabad)

Employment

Full time

Role summary

Own everything that happens after a customer's first grooming. Your job is to bring pet parents back for their next session, convert them into members, and win back those who have lapsed. You will own the lifecycle calendar, CRM journeys and the repeat-revenue number.

What you will do

- Design and run lifecycle journeys: post-grooming feedback, next-grooming reminders, membership upsell, renewal and win-back.
- Run campaigns across WhatsApp, SMS,



email and app push using CRM tools such as CleverTap, MoEngage or WebEngage.
- Segment customers by pet type, breed, grooming frequency, city and value, and personalise communication accordingly.
- Build and track cohort retention, repeat rate and membership conversion; run A/B tests on offers, timing and messaging.
- Partner with Sales to hand over warm leads (lapsed users, membership prospects) and with Product on the repeat-user journey in the app.
- Launch referral and loyalty programs that turn happy customers into our cheapest acquisition channel.

What we are looking for

- 3–6 years in retention, CRM or lifecycle marketing at a consumer company, ideally D2C, home services or subscriptions.
- Hands-on experience with at least one CRM/engagement platform and WhatsApp Business campaigns.
- Strong with data: comfortable with cohorts, funnels and Excel/Google Sheets; SQL or Metabase is a plus.
- Sharp copywriter in English and Hindi for short-form messages.

Good to have

- Experience with membership or subscription products.
- Pet parent yourself, or genuine love for animals.

How success is measured

- Repeat booking rate (60/90-day)
- Membership conversion and renewal rate
- Win-back rate of lapsed customers
- Revenue from CRM-driven bookings

📌 Retention Marketing Manager (Delhi)
🏢 Ultimutt™
📍 Delhi