Roles & Responsibilities:

- Lead Management: Ensure timely follow-up on BTL-generated leads.

- ATL Coordination: Coordinate with the Corporate Office on regional media campaigns.

- Sales Approach and Target Orientation: Focus on generating quality leads and acquiring current customers.

- Planning and Execution: Execute local marketing activities to meet monthly and quarterly acquisition targets.

- Monitoring: Coordinate with branches and vendors to ensure proper execution of sanctioned BTL activities.

- Competition Tracking: Proactively monitor competitor strategies and prepare counter-plans.

- Branch Visits: Visit all regional branches quarterly to address branding and localized marketing needs.

- Visual Merchandising: Ensure effective branch branding and signage (GSBs).

- Branch Launches: Prepare market reports and execute launch activities for new locations.

- Vendor Management: Maintain a network of agencies and partners to execute the plan.

- MIS: Prepare monthly reports on the performance of marketing activities.

📌 Regional Marketing Manager/BTL Manager (Mumbai)
🏢 Muthoot Finance
📍 Mumbai