Job Title: Regional Manager Accessories Sales

Department: Sales Digital Products

Reports To: Assistant General Manager Digital Products

Direct Reportees: Area Managers – Accessories Sales

Regions: North Kerala / South Kerala (currently two RMs)

Position Overview The Regional Manager – Accessories Sales is a senior regional sales and performance leadership role responsible for driving Accessories sales, productivity, brand execution, and business growth across the assigned region. The role acts as the regional owner for Accessories category performance, ensuring effective execution of business strategies through Area Managers and store sales teams.

The role is accountable for category and brand-wise performance, stock health, SKU productivity,

brand focus, new product launches, promoter productivity, inventory movement, and cross-functional coordination with Purchase, Marketing, Logistics, Finance, and other relevant teams.

The position directly contributes to revenue growth, inventory efficiency, brand performance, and customer experience across the region.

Key Responsibilities

Sales Performance & Target Management

Own region-wise Accessories sales targets and ensure achievement of monthly and quarterly business objectives.

Monitor category-wise, brand-wise, product-wise, and SKU-wise sales performance.

Drive consistent execution of Accessories sales strategies across all stores in the assigned region.

Identify sales gaps and implement corrective actions through Area Managers.

Monitor sales productivity and drive continuous improvement in regional performance.





Identify opportunities for incremental sales and category growth.

Product, SKU & Inventory Management

Monitor Accessories stock availability and inventory health at store and regional levels.

Monitor product aging and ensure adherence to company-defined aging norms.

Coordinate with Area Managers and Purchase teams to reduce slow-moving and non-moving inventory.

Ensure appropriate stock allocation and replenishment based on store-level sales potential.

Monitor SKU productivity and recommend additions, rationalization, or redistribution wherever required.

Ensure proper tracking and resolution of stock-related issues affecting sales.

New Product Introduction & Category Development

Drive new Accessories product introductions across the region in coordination with Purchase and

Brands.

Ensure new products receive appropriate store-level visibility, availability, and sales focus.

Experience

8–12 years of experience in Accessories, Mobile, Consumer Electronics, Retail Sales, or related categories.

Minimum 3–5 years of experience in a regional / multi-area managerial role preferred.

Robust exposure to Accessories brands, SKU management, inventory control, retail operations,





and sales team management.

Experience in managing multi-location sales operations and regional business performance will be an advantage.

Required Skills

Strong sales leadership and people management skills.

Strong analytical and business planning capabilities.

Excellent communication, presentation, and interpersonal skills.

Strong execution and follow-up skills.

Good understanding of Accessories products, brands, SKUs, and retail sales.

Ability to manage multiple stakeholders and business priorities.

Strong problem-solving and decision-making capabilities.

Willingness to travel extensively across the assigned region as required.

Conclusion The Regional Manager – Accessories Sales is a critical leadership role responsible for driving regional

Accessories business growth through effective sales management, category development, inventory control, brand coordination, team productivity, and strong store-level execution. The role ensures that regional sales strategies are translated into measurable business results through effective leadership of

Area Managers and continuous performance monitoring.

Reporting to the Assistant General Manager – Digital Products, the incumbent is expected to demonstrate strong commercial acumen, analytical capability, people leadership, stakeholder management, and execution discipline to improve Accessories sales, SKU productivity, inventory efficiency, brand performance, and overall regional business contribution.

📌 Regional Manager Accessories Sales (Kozhikode)
🏢 CIEL HR
📍 Kozhikode