Principal Accountabilities

- Market Intelligence and Marketing Strategy - Stay updated on industry trends, market conditions, and competitor activities. Regularly review market research reports, participate in industry conferences, and engage in professional networking to gather insights.
- Media Planning &
- Execution - Research and identify potential media agencies that can effectively reach the companys target audience. Engage with media agencies to outline the overall requirements and expectations. Evaluate media proposals and lead negotiations with media vendors, considering both quantitative factors (e.g., cost per impression) and qualitative factors (e.g., brand alignment) in the evaluation process. Develop and nurture strong, long-term relationships with media vendors and agencies. Maintain regular communication and foster a collaborative working setting. Regularly review contracts with media vendors and agencies to ensure they remain favorable and aligned with the company’s evolving needs. Collaborate with the agencies to develop creative briefs and assets that effectively communicate brand messages and engage target audiences across various media channels. Keep detailed records of media spend and measure the return on investment for each media campaign. Analyse the effectiveness of media buys and use insights to inform future media planning and buying decisions.
- Public Relations and Organisational Reputation Management - Clearly define the goals and objectives of the PR plan, in terms of brand awareness, reputation management, stakeholder engagement, or other key metrics. Define the key stakeholders and target audiences that the PR plan aims to reach and influence. Choose the most appropriate PR tactics and channels to achieve the objectives of the plan. Eg. media relations, social media engagement, content marketing, events, influencer partnerships, and crisis communication strategies.



Develop a timeline or schedule for the implementation of PR activities, outlining key milestones, deadlines, and deliverables. Determine the budget, personnel, and other resources required to implement the PR plan effectively. Manage execution of the entire PR activities as per the defined plan. Continuously monitor the effectiveness of the PR plan and be prepared to adjust tactics and strategies as needed to achieve desired outcomes. Build and maintain relationships with journalists, editors, bloggers, and other media professionals to secure positive media coverage and manage the organization's reputation in the press.
- Customer Experience and Innovation - Capture the inputs from our sales &
- CRM teams and study queries raised by customers on competition portals to prepare a comprehensive list of FAQs. Collaborate with all internal departments to prepare responses on the collected FAQs. Get the FAQs vetted by the internal Legal team for legal &
- RERA compliances. Provided to finalised FAQs to the off-line & digital team as input for creating the marketing collaterals. Prepare a calling script for the call centre to answer customer queries.
- Overall Communication Plan and Content Guidelines – Develop and execute a comprehensive internal and external communication plan to ensure alignment with the company's goals, values, and objectives. Prepare guidelines to build compelling content for various communication channels, including websites, social media, press releases, and newsletters.




- External Communication - Review all official content to ensure alignment with the company's brand identity, values, and positioning, reinforcing brand reputation and credibility. Ensure consistency in communication messaging, tone, and content across all channels and touchpoints. Build and nurture relationships with media outlets, journalists, bloggers, and industry influencers is essential for enhancing the company's visibility and reputation in the external landscape. Monitor media coverage and compile media reports to track the company's visibility and reputation in the external landscape.
- Internal Communication - Assist in developing internal communication materials such as employee newsletters, announcements, and presentations. Coordinate with different departments to gather information and updates for internal communication initiatives. Create communication plans to support change management initiatives, facilitating employee understanding and buy-in for organizational changes.
- Crisis Management - Develop crisis communication plans, serve as the company spokesperson when necessary, Coordinate with internal teams to manage issues and protect the company's reputation.
- Event Coordination - Support in organizing corporate events, conferences, and seminars by assisting in logistics, content preparation, and attendee management. Plan seamless communication before, during, and after events to maximize participation and engagement.
- Performance Tracking - Tracking key performance metrics related to communication effectiveness. Use insights to propose necessary changes to the communication strategy and plan.
- People Management &
- Development - Carry out performance appraisal; assess capability and training needs of individuals in the function. Ensure adequate skills and competencies are developed in the team to minimize risk of attrition.

📌 Public Relations Manager (Mumbai)
🏢 Birla Estates
📍 Mumbai