Location: Bangalore

Experience: 8–10+ Years

Qualification: MBA from a reputed university

Work Mode: Work From Office (WFO)

Working Days: Monday to Friday

Industry Preference: Fintech / Payments / D2C / Automotive

KEY RESPONSIBILITIES

- Conduct market research to identify valuable and unaddressed customer needs and market opportunities.
- Analyze competitors and define competitive differentiators for Innoviti products.
- Identify customer-valued product attributes and contribute to product roadmap development.
- Develop and refine product Value Proposition, Positioning and Messaging.
- Define product metrics and targets including market share, revenue, and gross margin.
- Work closely with Product, Engineering and Design teams to improve product experience.
- Own Pricing and Packaging Strategy in coordination with Finance.
- Identify and remove barriers to product adoption, including awareness, training, regulatory, and usage challenges.
- Develop and execute Go-to-Market (GTM) strategies for customer acquisition and product adoption.
- Drive marketing initiatives through association events, seminars, field activities, ATL/BTL and digital campaigns.
- Develop content guidelines and customer communication strategies across the purchase journey.
- Measure and present ROI of planned versus executed GTM initiatives to management.
- Design and manage promotional programs to increase product usage and adoption.
- Train and enable field and inside sales teams on product positioning and market strategy.
- Define sales acquisition and usage targets and support incentive planning.
- Track customer feedback, market requirements and competitive developments to continuously refine the product roadmap.
- Work closely with Sales, Product,



Marketing and Business Operations teams to drive customer satisfaction and business growth.
- Travel regularly, approximately 6–15 days per month, for customer meetings, market research and working with sales teams on ground-level opportunities.

CANDIDATE PROFILE
- 8–10+ years of experience in Product Marketing / Brand Management.
- Strong experience in GTM Strategy, Product Positioning and Market Research.
- Experience in Pricing and Packaging.
- Robust understanding of customer acquisition and product adoption.
- Field Sales / B2B Sales experience preferred.
- Experience in Fintech / Payments / D2C / Automotive preferred.
- Strong analytical, communication and stakeholder-management skills.
- Willingness to travel extensively for customer and market engagements.
- MBA from a reputed university preferred.
- Dynamic, results-oriented professional with strong ownership and execution skills.

ABOUT INNOVITI

Innoviti Technologies is a payments-centric enterprise SaaS company helping businesses leverage transaction data and technology to gain a competitive advantage.

Its platform processes over INR 80,000 Cr annually across 2,000+ cities and 20,000+ merchants, serving several leading Indian enterprises including Reliance Retail, DMart and Tanishq.

Innoviti's key business lines include Innoviti unipay, Innoviti genie and Innoviti link, covering enterprise revenue assurance, sales acceleration and digital payment collection solutions.

The company is backed by leading investors including Bessemer Venture Partners, FMO, Catamaran Ventures and Patni Family Office and holds RBI's final authorization as an online payment aggregator.

Pay: ₹900,000.00 - ₹1,800,000.00 per year

Benefits

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Provident Fund

Work Location: In person

📌 Product Marketing Manager (Bengaluru)
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📍 Bengaluru