The Product & Data Analyst will support data-driven decision-making across the Saganova OTT platform by analysing subscriber behaviour, content consumption, engagement, retention, subscriptions and platform usage.

The role will work across Product, Technology, Content Operations and business teams to convert data from multiple systems into meaningful dashboards, KPIs and actionable insights.

This is not simply a dashboard/reporting role. The candidate should be able to understand business questions, identify the data required to answer them, validate whether the required data is being captured, and translate it into practical product and commercial insights.

Role Summary

You will analyse customer and platform behaviour across the Saganova ecosystem and establish reporting around subscriber growth, engagement, content consumption, retention, renewals and platform usage.

You will work with engineering teams to ensure required analytics data is captured correctly and develop dashboards and reports that provide clear visibility into how customers use the platform.

Key Responsibilities

- Define and maintain key product and business KPIs.
- Analyse subscriber acquisition, activity, engagement and retention.
- Analyse content consumption, watch behaviour and completion.
- Analyse subscription, renewal and payment performance.
- Build and maintain product and management dashboards.
- Perform funnel, cohort and retention analysis.
- Analyse usage across platforms,



devices and geographies.
- Analyse language preference and language consumption as multilingual content is introduced.
- Combine and reconcile data from multiple systems and data sources.
- Translate business questions into measurable data requirements.
- Identify gaps in existing analytics and data capture.
- Work with Engineering to define analytics events and required data attributes.
- Validate data accuracy and consistency.
- Produce regular management reports and actionable insights.
- Support ad-hoc analysis for Product, Content and business teams.

Required Skills

- Strong SQL
- Product / Data Analytics
- Power BI, Tableau, Looker or equivalent BI platform
- Consumer application/user behaviour analytics
- Funnel, cohort, retention and conversion analysis
- Experience working with multiple data sources, APIs and databases
- Strong Excel / Google Sheets
- KPI and dashboard design
- Data validation and reconciliation
- Ability to translate business requirements into analytics requirements

Preferred Skills

- OTT / streaming / digital media experience
- Subscription-based consumer platforms
- Content consumption / playback analytics
- Subscription and payment analytics
- GA4, Firebase or equivalent product analytics tools
- Mobile and web application analytics
- Python fundamentals

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Product & Data Analyst (Sahibzada Ajit Singh Nagar)
🏢 Saganova Media Group
📍 Sahibzada Ajit Singh Nagar