We need a data-driven, ROAS-obsessed media buyer who can scale paid acquisition across Google for our D2C brands. You’ll own the full funnel — from prospecting to retargeting — and work closely with creative and analytics to turn ad spend into profitable revenue. If you think in CPAs, hook rates,

and attribution windows, this role is for you.

KEY RESPONSIBILITIES

● Plan, launch, manage, and optimise paid campaigns on Google (Search, Shopping,

Performance Max, YouTube).

● Own daily budgets, bid strategies, audience segmentation, and creative testing frameworks.

● Analyse campaign performance and provide actionable insights on CAC, ROAS, and LTV.

● Collaborate with the creative team to brief high-converting ad creatives, UGC scripts, and landing page copy.

● Set up and manage tracking via Meta Pixel, Google Tag Manager, GA4, and CAPI.

● Run structured A/B tests on creatives, audiences, copy, and landing pages.

● Build weekly and monthly performance reports with transparent commentary on wins, losses, and next steps.

● Stay current on platform algorithm changes, policy updates, and emerging ad formats.

REQUIREMENTS





● 2–4 years of hands-on experience running Google Ads for D2C / ecommerce brands.

● Proven track record of scaling ad accounts profitably (share case studies or results).

● Deep understanding of full-funnel strategy: TOF, MOF, BOF.

● Proficiency in Meta Business Suite, Google Ads, GA4, and Google Tag Manager.

● Strong analytical skills — comfortable building reports and making data-backed decisions.

● Experience with Shopify-based brands is a strong plus.

GOOD TO HAVE

● Experience with tools like Triple Whale, Northbeam, or similar attribution platforms.

● Familiarity with creative strategy and ad scripting for UGC and static ads.

● Exposure to email/SMS marketing flows (Klaviyo) as part of a full-funnel approach.

● Experience managing monthly ad budgets of ₹5L+ across platforms.

WHAT WE OFFER

● Full ownership of the paid acquisition engine for a growing D2C brand.

● Performance-based bonuses tied to growth targets.

● Work directly with the founder on growth strategy.

● Access to premium tools, courses, and conference budgets

📌 Performance Media Buyer — Google & Meta Ads (Surat)
🏢 Argos Watch
📍 Surat