About the job

Job Title : Performance Marketing Specialist

Location : Chennai, India (On-site)

Job Type : Full-Time

Experience : 2-5 Years

Mandatory Requirements

- Proven experience in managing performance marketing campaigns is a must.
- Must have handled high-value advertising accounts with significant budgets (₹1 Cr+ across platforms)
- Hands-on expertise in Meta Ads and Google Ads is required.
- You will be evaluated during the interview using a live ad account.
- Apply only if you are currently based in Chennai

What You’ll Own

- Client Strategy & Communication
- Own and lead ad campaigns across Meta, Google, TikTok, LinkedIn, Snapchat, and more
- Develop case studies that go beyond vanity metrics — we focus on revenue, not just ROAS
- Be the strategic point of contact for multiple clients, managing expectations, timelines, and campaign performance.
- Lead discovery calls, gather briefs, present ideas, and deliver performance reports.
- Translate business goals into high-impact creative strategies for social and digital channels.

Team Leadership & Management

- Build systems, manage a team of performance marketers, and scale brands aggressively
- Manage a multi-disciplinary team.
- Assign tasks, review output, guide improvements, and ensure delivery meets expectations and deadlines.
- Conduct weekly stand-ups, sprint reviews, and creative brainstorming sessions.
- Mentor junior team members and help build leadership internally.

Reporting, Analytics & Optimization

- Track KPIs like ROAS, CPA, engagement, CTR, reach, and more using tools like GA4, Meta Suite, Looker Studio.
- Use insights to recommend creative and strategic changes — don’t just report numbers, act on them.
- Collaborate with developers or media buyers on tracking setups (GA4, Pixels, UTMs, etc.).

Ideal Candidate Profile





- 2-5 years of Experience in Performance Marketing, Digital Marketing, and Campaign Optimization
- Should have managed ad budgets of ₹1 Cr+ across platforms
- Prior team management experience is a must
- Strong written and verbal communication abilities -— client-facing clarity is non-negotiable
- Ability to work collaboratively with cross-functional teams
- Someone who thrives in a fast-paced, ownership-driven environment
- Bachelor's degree in Marketing, Communications, or related field is also a plus

Skills & Capabilities

- Strong team leadership and project management capabilities — you're someone who gets things done and helps others do the same.
- Creative thinker with an eye for detail — you know what a good hook, visual, or campaign looks like.
- Highly organized with the ability to manage multiple projects, clients, and teams simultaneously.

Tools Knowledge

Expert in : Meta Business Suite, Google Analytics (GA4), Trello/Asana/Notion, and Canva/Figma.

AI-fluent : You use tools like ChatGPT, Copy.ai, Midjourney to accelerate content and idea generation.

Bonus if you’ve worked with influencer or UGC campaigns.

Qualifications

Bachelor’s degree in Business Administration, Marketing, Communications, or related fields.

What You’ll Get

- Full ownership from day one — strategy, execution, team, and results
- Market-competitive salary with performance-based growth.
- Creative freedom, cross-functional collaboration, and team-building opportunities.
- Career path toward Head of Strategy / Creative Director roles.
- A supportive, growth-oriented, and performance-driven work culture.

Apply Now

We’re looking for a leader, a doer, and a creative thinker who knows how to build teams and brands. If you're someone who doesn’t just run ads but thinks in systems, numbers, and scale & also based in Chennai then let’s talk

📌 Performance Marketing Specialist (Chennai)
🏢 zynith labs
📍 Chennai