Company: Oh!G Snack

Location: Goregoan West, Mumbai

Employment Type: Full-time

Experience: 2–5 years

Industry Preference: FMCG / F&B; / Snacking / D2C

About Oh!G Snack Oh!G Snack is a modern Indian snacking brand built around the idea of making better-for-you snacking accessible, exciting and affordable.

We are building a new-age millet-based snack brand with a strong presence across General Trade, D2C, E-commerce and Quick Commerce. As we scale, we are looking for a Performance Marketing Specialist who can take ownership of our digital advertising engine and help us scale revenue profitably.

The Role We are looking for a hands-on Performance Marketing Specialist who understands more than simply setting up campaigns.

You should understand why a campaign works, why it doesn't, what needs to be changed, and how to improve ROAS and overall business outcomes.

You will be responsible for planning, executing, optimizing and scaling paid marketing campaigns across Meta, Google, E-commerce platforms, Marketplaces and Quick Commerce platforms.

This is a high-ownership role where you will work closely with the founders, creative team, e-commerce team and sales team.

Key Responsibilities

1. Meta & Google Ads

Plan, launch and manage campaigns across Meta Ads and Google Ads. Manage campaigns across the full funnel — awareness, consideration, acquisition, retargeting and conversion.

Develop campaign structures based on business objectives, product margins and customer journey.

Continuously optimize campaigns based on ROAS, CAC, CTR, CPC, CPM, CVR, AOV and contribution margin.

Identify winning audiences, creatives, products and messaging and scale them systematically.

Conduct regular testing of audiences, creatives, offers, communication and campaign structures.

Manage retargeting, remarketing and customer acquisition campaigns.

1. E-commerce & Marketplace Advertising

Manage and optimize advertising across platforms such as Amazon, Flipkart and other relevant marketplaces. Understand marketplace-specific advertising formats, keyword targeting, product advertising and sponsored placements.

Optimize advertising spend based on sales, ACOS/ROAS, product margins and inventory availability.

Identify high-performing SKUs and opportunities to increase visibility and sales.

1. Quick Commerce Marketing





Work on paid visibility and growth opportunities across platforms such as Swiggy Instamart, Blinkit, Zepto and other quick-commerce platforms. Understand how consumer behaviour differs between D2C, marketplace and quick-commerce channels.

Optimize campaigns based on SKU performance, visibility, conversion and sales.

1. Campaign Strategy & Communication

Understand what communication works at different stages of the customer funnel. Work closely with the creative team to develop performance-led ad concepts, hooks, offers and messaging.

Translate consumer insights into advertising communication.

Identify why a creative is performing or underperforming and provide actionable feedback to the creative team.

Develop different communication strategies for customer acquisition, retargeting, product launches, offers and repeat purchases.

1. Performance & Analytics

Track and report campaign performance on a regular basis. Build dashboards/reports covering spend, revenue, ROAS, CAC, AOV, CTR, CPC, CPM, conversion rate and other relevant metrics.

Analyze campaign and customer data to identify growth opportunities.

Understand the relationship between advertising metrics and actual business profitability.

Optimize not just for platform-level ROAS, but for profitable revenue growth.

1. Growth & Experimentation

Continuously identify current opportunities to improve customer acquisition and revenue. Run structured A/B tests across creatives, audiences, offers, landing pages and campaigns.

Experiment with new platforms, formats and targeting strategies.

Stay updated with changes in Meta, Google, marketplace and quick-commerce advertising ecosystems.

What We Are Looking For

2–5 years of hands-on performance marketing experience.

Strong practical experience with Meta Ads and Google Ads.

Experience managing paid advertising for E-commerce / D2C / Marketplace businesses.

Understanding of ROAS, CAC, LTV, AOV, CTR, CPC, CPM, CVR, ACOS and contribution margins.

Experience in campaign optimization and scaling.





Strong understanding of performance creatives and consumer communication.

Ability to look at campaign data and translate it into clear actions.

Strong analytical and problem-solving skills.

Comfortable working in a fast-paced startup environment with significant ownership.

Someone who is comfortable doing the work themselves, not just managing agencies.

Preferred Experience

Candidates with prior experience in F&B;, FMCG, food brands, snacking, beverages or other high-frequency consumer categories will be strongly preferred.

Experience specifically in the snacking/F&B; category will be an added advantage because the role requires an understanding of:

Impulse purchases

Low-ticket products

Repeat purchases

Consumer offers and promotions

Product-led advertising

Marketplace and quick-commerce behaviour

Creative-led performance marketing

Scaling high-volume, relatively low-AOV products The Ideal Candidate

You could be a great fit if you:

Look at an ad and immediately start thinking about CTR, CAC, ROAS and conversion.

Can identify why one creative is outperforming another.

Understand that great performance marketing is a combination of media buying + creative + offer + product + landing page + consumer psychology.

Know when to scale a campaign and when to kill it.

Can work with numbers but also understand consumer behaviour.

Are comfortable testing, failing, learning and iterating quickly.

Want to build something rather than simply manage an existing account.

What You'll Own

You will have direct ownership of the performance marketing engine across: Meta → Google → D2C → Marketplaces → Quick Commerce

Your core objective will be to help Oh!G Snack acquire customers efficiently, increase revenue, improve ROAS and build a scalable digital growth engine.

Why Join Oh!G Snack?

Work directly with the founding team.

High ownership and decision-making responsibility.

Opportunity to work across D2C, E-commerce, Marketplaces and Quick Commerce.

Build performance marketing for a growing Indian FMCG/snacking brand.

Significant opportunity to experiment and implement your own ideas.

Fast-paced startup environment with direct impact on business growth.

If you believe you can turn advertising spends into scalable, profitable growth, we'd love to hear from you.

📌 Performance Marketing Specialist (Mumbai)
🏢 Oh! G Snack
📍 Mumbai