Background

Praan (Praan, Inc.) is an impact focused deep-tech startup democratizing clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.

Why?

Everyone worries about the doomsday in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year.

Over 5% of premature children death occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.

We are looking for a highly analytical and execution-driven Performance Marketing professional to help scale Praan's paid acquisition, customer acquisition, and business growth.

You will work closely with our founder and Marketing team to translate Praan's brand, products, and storytelling into measurable business outcomes, while owning the strategy, execution, analysis, and optimization of our paid marketing efforts.

What You'll Do

- Partner with the founder and internal teams to develop and execute data-driven performance marketing strategies aligned with Praan's business goals.
- Plan, execute, manage, and optimize paid marketing campaigns across relevant digital channels such as Google, Meta, YouTube, and other relevant platforms.
- Own paid acquisition budgets and continuously optimize spend across campaigns, audiences, channels, and objectives to improve marketing efficiency.
- Build and optimize marketing funnels across the customer journey,



identifying opportunities to improve conversion from ad engagement through to qualified leads and sales.
- Develop and test different audiences, campaign structures, messaging, creatives, offers, and landing pages to identify what drives the strongest performance.
- Define, track, and report key performance metrics across paid channels, including CAC, CPL, CPA, ROAS, CTR, CPC, conversion rates, qualified leads, customer acquisition, and other relevant business KPIs.
- Analyze campaign, audience, creative, website, and funnel performance to identify what is working, what is not, and where opportunities exist to improve results.
- Build dashboards and reporting frameworks that provide clear visibility into paid marketing performance, and the impact of marketing spend on business outcomes.
- Run structured experiments and A/B tests across audiences, creatives, messaging, landing pages, offers, and campaign strategies.
- Work closely with sales to understand lead quality and connect marketing performance with qualified opportunities, conversions, and revenue.
- Work with designers, content creators, developers, and external partners to create and optimize advertisements, landing pages, campaign assets, and other performance-focused marketing materials.
- Translate performance data and customer behavior into actionable creative and campaign insights and work with the creative team to continuously improve ad performance.
- Identify and test new paid acquisition channels, audiences, campaign opportunities, and growth levers.
- Support paid campaigns around product launches, events, partnerships, and other key business initiatives.
- Monitor industry trends,



competitor strategies, advertising platforms, and emerging paid acquisition opportunities to continuously improve Praan's performance marketing efforts.
- Work closely with cross-functional teams across design, engineering, sales, and the founder's office to ensure marketing efforts are aligned with broader business objectives.

Skill Requirements

- Proven experience driving measurable business growth through performance marketing and paid acquisition.
- Demonstrated experience managing and optimizing paid marketing budgets and generating qualified leads, customers, or revenue through paid channels.
- Robust hands-on experience with platforms such as Google Ads and Meta Ads; experience with YouTube and other paid channels is a plus.
- Strong analytical skills and experience working with marketing data, acquisition funnels, conversion metrics, attribution, and campaign performance.
- Strong understanding of metrics such as CAC, CPL, CPA, ROAS, CTR, CPC, conversion rates, and customer acquisition.
- Experience with relevant analytics, advertising, tracking, and reporting tools such as Google Analytics, Google Tag Manager, Meta Ads Manager, CRM platforms, and dashboarding/reporting tools.
- Ability to analyze performance data, identify opportunities, develop hypotheses, run experiments, and translate insights into actionable strategies.
- Strong understanding of conversion optimization and the ability to identify and improve drop-offs across the marketing funnel.
- Ability to work closely with creative and design teams to develop, test, and optimize performance-focused marketing assets.
- Ability to work independently in a fast-paced startup environment while collaborating closely with content, design, creative, sales, and technical teams.

Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability, or any other criteria. We just care about working with great human beings!

📌 Performance Marketing Specialist (Mumbai)
🏢 Praan
📍 Mumbai