Company Description Broadway Infotech is a global provider of Managed IT Services, offering software and product development, web and mobile application development, fully managed cloud infrastructure, digital marketing, e-commerce solutions, and ongoing support. From humble, self-funded beginnings, the company has rapidly grown into a multimillion-dollar technology enabler serving diverse industries including Retail, Hospitality, Manufacturing, Healthcare, Avionics, Engineering, Tourism, FMCG, and Transportation. Its state-of-the-art development center is located in Noida, India, and it employs over 350 IT professionals with deep expertise in emerging technologies.

Broadway

Infotech focuses on delivering quick, high-quality web development and design solutions that are effective, optimized, and cost-efficient for clients worldwide.

Role Description The Performance Marketing Specialist – Paid Media will manage and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, and other digital channels to drive measurable growth and return on ad spend. Day-to-day responsibilities include setting up and monitoring campaigns, conducting A/B tests, analyzing performance data, refining targeting and bidding strategies, and collaborating with internal stakeholders to align campaigns with broader marketing and business goals. The role also involves preparing performance reports, identifying opportunities for improvement, and ensuring campaigns adhere to brand and compliance guidelines.

This is a full-time,



in office role based in Gurugram.

Qualifications

- Candidates should possess strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics, identify trends, and make data-driven optimization decisions.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams, present performance insights, and articulate recommendations clearly.
- Candidates should possess Performance Management skills to plan, execute, and track paid media initiatives against key performance indicators and business objectives.
- Candidates should possess Performance Testing skills to design and evaluate A/B tests, creative and landing page experiments, and audience segmentation strategies.
- Hands-on experience with major paid media platforms (e.g., Google Ads, Meta/Instagram Ads, LinkedIn Ads), campaign tracking tools, and basic understanding of SEO and conversion rate optimization.
- Strong proficiency with Excel or reporting tools (e.g., Google Analytics, Data Studio, or similar dashboards) and familiarity with attribution models and funnel analysis.
- Ability to work on-site in Gurugram, manage multiple campaigns simultaneously, prioritize tasks effectively, and maintain attention to detail in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience; prior experience in performance or growth marketing is highly beneficial.

📌 Performance Marketing Specialist – Paid Media (Noida)
🏢 Broadway Infotech
📍 Noida