Scale Multi-Channel Ads: Direct ownership of Meta Ads Manager and Google Ads for high-ticket (Furniture/Appliances) and repeat-purchase (Baby Care) items.
Budget Management: Efficiently manage large scales with a relentless focus on ROAS, CAC, AOV, and LTV.
Category Strategy: Build custom funnels for high-consideration furniture cycles and feature-led appliance comparisons.
- E-commerce & Conversion Rate Optimization (CRO)
Shopify Management: Optimize Shopify product pages (PDPs), checkout flows, and site speed.
Data-Driven CRO: Use Hotjar or Microsoft Clarity to analyze heatmaps and session recordings to run A/B tests that reduce drop-offs.
- Creative & Content Strategy
Creative Briefing: Collaborate with designers to produce high-performing UGC, lifestyle, and comparison-led video ads.
Influencer Performance: Lead creator-led campaigns focused on trust and safety (critical for Baby Care).
- Retention & CRM
Lifecycle Marketing: Own the retention stack using Klaviyo, Interakt, or Bitespeed.
Automation: Build and optimize flows for abandoned carts,
browse abandonment, post-purchase education, and subscription nudges.
- Analytics & Reporting
Full-Stack Tracking: Set up and monitor events via Google Analytics 4 (GA4) and Google Tag Manager.
Reporting: Deliver weekly insights on scale opportunities and cost leakages.
✅ Mandatory Requirements
Experience: 3–6 years in D2C/E-commerce performance marketing.
Industry Background: Direct experience in Furniture, Home Appliances, or Baby Care is a must.
Tech Stack: Expert-level knowledge of Meta/Google Ads and Shopify ecosystems.
Soft Skills: Strong ownership mindset and ability to work in a fast-paced environment.