Company Description BeOsam is a premium D2C fashion brand based in Gurugram, focused on premium apparel and building a strong digital-first consumer brand.
Role: Performance Marketing Specialist
We are looking for a hands-on Performance Marketing Specialist to own and optimize BeOsam's paid digital acquisition. This is a full-time, on-site role based in Gurugram.
Key Responsibilities
• Plan, execute and optimize Meta Ads campaigns across prospecting, retargeting and remarketing.
- Take ownership of key performance metrics including ROAS, CAC, CPA, CTR, CPM and conversion rate.
- Manage campaign budgets and continuously improve advertising efficiency and revenue.
- Develop and test audiences, campaign structures, offers, ad formats and creatives.
- Work closely with the creative team to identify winning creatives and develop new performance-led concepts.
- Analyse the complete customer journey from ad click to purchase and identify opportunities to improve conversion.
- Monitor Meta Pixel/CAPI, GA4 and Shopify tracking and ensure reliable attribution and reporting.
- Build regular performance reports and translate campaign data into clear actions.
- Support Google Ads and other paid acquisition channels as the brand scales.
What We're Looking For
• 2+ years of hands-on performance marketing experience, preferably with a D2C/e-commerce brand.
- Solid practical experience with Meta Ads Manager is essential.
- Experience managing meaningful advertising budgets and scaling campaigns while maintaining efficiency.
- Strong understanding of ROAS, CAC, attribution, conversion funnels and remarketing.
- Experience with Shopify, GA4, Meta Pixel/CAPI and marketing analytics tools.
- Google Ads experience is an advantage.
- Strong analytical ability with a test-and-learn approach.
- Fashion, lifestyle or consumer-brand experience is preferred.
- We're looking for someone who is hands-on with campaigns and data, not simply coordinating with an external agency.