Title: Performance Marketing- Marketplaces & Quick commerce

Mid-Senior Level

Department: Marketing / Growth Location: Mumbai Reporting To: Head of Marketing / Growth Head Preferred Industries: D2C, Wellness, Nutrition, FMCG, Beauty and Lifestyle

1. Role Overview



We are looking for a data-driven and results-oriented Performance Marketing professional to drive revenue growth, customer acquisition and brand visibility across online marketplaces and quick commerce platforms.

The ideal candidate should have hands-on experience managing advertising campaigns across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart and other relevant platforms. The role involves campaign planning, budget management, performance optimisation, sales growth and platform-specific marketing strategies.

2. Key Responsibilities

A. Marketplace Performance Marketing

- Plan, execute and optimise advertising campaigns across Amazon, Flipkart and other relevant marketplaces.
- Manage sponsored products, sponsored brands, display ads, keyword targeting and bidding strategies.
- Drive product visibility, search rankings, traffic, conversions and revenue growth.
- Monitor campaign performance, ROAS, ACoS and advertising spend to improve efficiency.
- Identify opportunities for product-level growth through keyword optimisation, listing improvements and competitor analysis.

B. Quick Commerce Marketing
- Manage performance marketing campaigns across Blinkit, Zepto, Swiggy Instamart and other quick commerce platforms.
- Plan and execute in-app advertising, sponsored listings, banners, promotional placements and platform-specific campaigns.
- Drive product discovery, conversions and sales growth through platform-specific strategies.
- Coordinate with platform account managers on campaign calendars, product launches, promotions and visibility initiatives.
- Monitor platform-level performance and optimise budgets based on sales contribution, product availability and business priorities.

C. Campaign Planning & Execution
- Develop monthly and quarterly campaign plans aligned with revenue targets, marketing objectives and business priorities.




- Execute campaigns for new product launches, festive promotions, seasonal sales and platform-led events.
- Manage campaign budgets, audience targeting, bidding strategies, creatives and performance tracking.
- Conduct A/B testing across creatives, keywords, placements and campaign structures to improve results.
- Collaborate with creative and brand teams to develop effective platform-specific advertising assets.

D. Budget & Revenue Management
- Own advertising budgets across marketplaces and quick commerce platforms.
- Allocate and optimise spends based on campaign performance, growth opportunities and profitability.
- Track advertising expenditure, revenue contribution and budget utilisation against targets.
- Identify opportunities to reduce inefficient ad spend and scale campaigns with sustainable returns.
- Work with finance and commercial teams to monitor promotional investments, advertising costs and campaign profitability.

E. Performance Analytics & Reporting
- Track and analyse campaign performance across platforms, products and categories.
- Prepare daily, weekly and monthly reports covering spend, revenue, ROAS, ACoS, CTR, CPC and conversion rates.
- Monitor performance against business targets and identify opportunities for improvement.
- Analyse customer acquisition, campaign efficiency and product-level performance wherever data is available.
- Present performance insights, optimisation plans and growth recommendations to the marketing leadership team.

F. Product & Competitor Analysis
- Monitor product listings, pricing, keywords, images and promotional messaging to improve visibility and conversions.
- Analyse competitor advertising, pricing, promotional activities and category trends across platforms.
- Identify high-potential products,



emerging consumer trends and new advertising opportunities.
- Coordinate with marketplace, sales and supply chain teams to ensure campaign alignment with stock availability and fulfilment.

G. Cross-functional Collaboration
- Work closely with brand, creative, sales, marketplace operations, supply chain and finance teams.
- Coordinate with platform representatives to resolve campaign issues and identify growth opportunities.
- Align media investments with sales targets, promotional calendars and inventory priorities.
- Ensure timely campaign execution, accurate reporting and regular performance reviews.

3. Required Skills & Qualifications

- 4–7 years of experience in performance marketing, preferably within D2C, FMCG, wellness, nutrition, beauty or lifestyle brands.
- Hands-on experience managing advertising campaigns across marketplaces and quick commerce platforms.
- Strong knowledge of Amazon Ads, Flipkart Ads and advertising platforms offered by Blinkit, Zepto and Swiggy Instamart.
- Proven experience in campaign optimisation, budget management and revenue growth.
- Strong understanding of ROAS, ACoS, CPC, CPM, CTR, CAC and conversion rates.
- Proficiency in Excel, Google Sheets and performance reporting tools.
- Strong analytical, communication, problem-solving and stakeholder management skills.
- Ability to manage multiple campaigns and work in a fast-paced, target-driven setting.

Preferred Candidate Profile The ideal candidate is a hands-on performance marketer with strong commercial understanding and experience driving sales through marketplace and quick commerce advertising. They should be comfortable managing campaigns independently, analysing performance data, coordinating with platform teams and making data-driven decisions to improve revenue and marketing efficiency.

Note: This is a specialised marketplace and quick commerce performance marketing role. Candidates with experience limited to Meta and Google Ads for D2C websites, without direct marketplace or quick commerce campaign management, may not be suitable.

📌 Performance Marketing- Marketplaces & Quick commerce (Mumbai)
🏢 Ace Blend
📍 Mumbai